Promotional risk management consultancy Umbrella has appointed Nicola Christie as its new Client Services Director.
Christie joins Umbrella from McCormick, the global leader in herbs and spices, where she worked across Brand Management, Category Management and Shopper Marketing for Schwartz.
Beth Johnson, Umbrella’s Founder, says: “Nicola’s skills and experience make her a perfect fit for Umbrella. Not only will she have first-hand experience of the hurdles our clients face, but her marketing expertise will really help steer their promotional campaigns in the right direction.”
Johnson adds: “Data analytics is a crucial part of our business and Nicola will really be able to add value in this area too, along with her understanding of the grocery environment, having worked with Tesco, Asda, Morrison’s, Sainsbury’s, Waitrose and other retailers such as Toys’R’Us.”
Christie comments: “It’s great working across such varied briefs and brands. Umbrella, as a consultancy, are all about challenging the brief, so I’m pleased to be involved in a continuous flow of brainstorm sessions and creative proposals.”