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TRO 27th Aug - opinion

New Normals: How gaming and theatre are combining to create post-Covid experiences

By Sandra Mardin, Strategy Director TRO UK New Normals is a content series focused on the rapid evolution of the experience economy in response to the global pandemic....

Tro 27th Aug

Berlin Hosts The World’s First Electric Convoy At Formula E

BMWi took over the streets of Berlin with the first-ever electric vehicle convoy through the city. ‘Berlin Electrified’ sought to generate mass awareness of the...

Untitled design (9)

Logic brings Shape and Vape to UK cities

Logic Vapes are bringing the #1 selling pod device*, Logic Compact, to cities around the UK. Logic’s Shape & Vape is an immersive and disruptive experiential...

Untitled design (8)

Manchester Omnicom Agencies TRO and TBWA\MCR join forces with The North Face

TBWA\MCR and TRO have partnered to create an unforgettable event for JD Area Managers, to showcase The North Face brand ahead of 2020. The idea was to take attendees out...

Logic Vape

Logic brings ‘steamtown’ to UK festivals

Experiential agency TRO has been working with Japan Tobacco International UK (JTI UK) to design and build “Logic Steamtown” – an interactive consumer installation...

TRO merc

Mercedes-Benz pop-up store goes to Leeds

The Mercedes-Benz Vans pop-up store opened at Trinity on 1st July for six weeks and is showcasing the X-Class Element Edition alongside the Vito Premium Van, with...

Auditoire, Luxury Makers, DOIT!, GMR Marketing, and, from the UK, TRO.

Omnicom creates global ‘borderless experiential network’

Marketing services group Omnicom has created a new ‘Global Experiential Practice Group’, a network consisting of its market-leading experiential agencies,...

Global brand experience agency TRO has been appointed to deliver the UK national consumer launch of the new BMW X2, the automotive manufacturer’s Sports Activity Coupé (SAC).

BMW chooses experiential for adventurous X2 launch

Global brand experience agency TRO has been appointed to deliver the UK national consumer launch of the new BMW X2, the automotive manufacturer’s Sports Activity...

Volvo Car UK marked the UK unveiling of the brand new XC40 with a simultaneous nationwide launch event last night (Thursday 22nd February) at around 100 retailers across the country, culminating in a prize draw with one lucky winner driving home a Volvo XC40 R-Design.

Volvo backs UK launch of XC40 model with ‘win a car’ prize draw

Volvo Car UK marked the UK unveiling of the brand new XC40 with a simultaneous nationwide launch event last night (Thursday 22nd February) at around 100 retailers across...

Creative technology specialist CASSETTE has been appointed by leading tourist attraction Madame Tussauds Washington DC to deliver an Augmented Reality experience based around the Presidents of the United States.

Madame Tussauds appoints Cassette

Creative technology specialist CASSETTE has been appointed by leading tourist attraction Madame Tussauds Washington DC to deliver an Augmented Reality experience based...