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It may be roasting outside, but for marketers, Christmas is just around the corner. Maddie Cullen of Ready Agency provides some tips on targeting consumers during the festive period

How to make your Christmas campaign stand out

It may be roasting outside, but for marketers, Christmas is just around the corner. Maddie Cullen of Ready Agency provides some tips on targeting consumers during the...

AB InBev, the world’s biggest beer company, has been supporting its new alcohol-free beer, Budweiser Prohibition, with a UK anti-drink drive digital and Out Of Home campaign, plus a sampling drive through Tesco.

Budweiser Prohibition no-alcohol beer in Tesco sampling for Xmas driving safety push

AB InBev, the world’s biggest beer company, has been supporting its new alcohol-free beer, Budweiser Prohibition, with a UK anti-drink drive digital and Out Of Home...

Free-to-register baby club Aptaclub has joined forces with charity Mummy’s Star for ‘Christmas Wishes’, a festive campaign fronted by brand ambassador Binky Felstead, star of Made In Chelsea and herself a new mum.

Aptaclub launches Christmas Wishes campaign in support of Mummy’s Star charity

Free-to-register baby club Aptaclub has joined forces with charity Mummy’s Star for ‘Christmas Wishes’, a festive campaign fronted by brand ambassador Binky...

Baileys has launched Baileys Treat Stop, a pop-up featuring the Diageo liqueur brand’s first customisable bar menu, where people can transform lattes, hot chocolates and cocktails.

Baileys launches ‘Treat Stop’ indulgent pop-up in Covent Garden

Baileys has launched Baileys Treat Stop, a pop-up featuring the Diageo liqueur brand’s first customisable bar menu, where people can transform lattes, hot chocolates...

Hovis, the iconic British bread brand, is running a Christmas on-pack promotion on its Best of Both loaves offering consumers the chance to win a Grand Prize of a family holiday to Lapland plus winter experiences or one of 1,000 Hovis Christmas egg cup and toast cutter sets.

Hovis offers Lapland family trip in Christmas on-pack promotion

Hovis, the iconic British bread brand, is running a Christmas on-pack promotion on its Best of Both loaves offering consumers the chance to win a Grand Prize of a family...

Coca-Cola UK has announced that its Coca-Cola Christmas truck tour will kick off for 2017 in Glasgow on November 11th and will visit 42 stops nationwide during the festive season, before making its final appearance at Lakeside, Essex, on December 17th.

Coca-Cola 2017 Christmas Truck Tour

Coca-Cola UK has announced that its Coca-Cola Christmas truck tour will kick off for 2017 in Glasgow on November 11th and will visit 42 stops nationwide during the...

Quirky personalised gift company Harrow & Green, which usually sells its products via its own website or ecommerce sites such as Notonthehighstreet.com, is again opening a present personalisation pop-up in iconic department store Selfridges on London’s Oxford Street.

Harrow & Green runs Selfridges Christmas personalisation pop-up

Quirky personalised gift company Harrow & Green, which usually sells its products via its own website or ecommerce sites such as Notonthehighstreet.com, is again...

Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a one-day pop-up shop offering consumers the chance to swap their unwanted Christmas gift cards for the equivalent amount in cash – or donate the equivalent amount to charity.

Zeek ‘gift cards for cash’ pop-up

Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a one-day pop-up shop offering consumers the chance to swap their unwanted...

Burger King is running a promotional campaign this Christmas where it will swap an unwanted present for a burger. On Boxing Day (December 26th 2016), selected Burger King outlets will let customers bring in gifts of any value to exchange for one free burger. All presents received will be donated to a local charity.

Burger King unwanted Xmas gift exchange

  Burger King is running a promotional campaign this Christmas where it will swap an unwanted present for a burger. On Boxing Day (December 26th 2016), selected...

Andy DeVito of Blackjack Promotions has some timely advice on Christmas-related marketing

Three things to learn from the annual Christmas Grotty experience

Andy DeVito of Blackjack Promotions has some timely advice on Christmas-related marketing The Christmas period is all about tradition. The supermarket aisles filled with...