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Shaving brand Gillette is celebrating its partnership with the British & Irish Lions rugby team with a new film featuring international rugby player George North plus a promotion offering the chance to win an ‘ultimate’ trip to New Zealand to watch the Lions in action during their upcoming tour.

Gillette ‘Win New Zealand trip to watch Lions’ promo

Shaving brand Gillette is celebrating its partnership with the British & Irish Lions rugby team with a new film featuring international rugby player George North...

Brewing giant Heineken will be giving away tickets to the Rugby World Cup in Japan in 2019 as part of its latest deal with the sport’s governing body, World Rugby.

Heineken announces Rugby World Cup partnership

Brewing giant Heineken will be giving away tickets to the Rugby World Cup in Japan in 2019 as part of its latest deal with the sport’s governing body, World Rugby. The...

Meat-free brand Quorn is putting £10m behind a brand re-launch to boost engagement with shoppers and inspire consumers with recipes and meal ideas to raise awareness and drive sales. The marketing push, which starts in March, will include new packaging, new products, national TV advertising, social media, a new website and digital video content, in-store activity and sponsorship of the Lawn Tennis Association Family Cup. The new website will go live in the UK from March 1st 2017.

Quorn major brand re-launch, new shopper agency

  Meat-free brand Quorn is putting £10m behind a brand re-launch to boost engagement with shoppers and inspire consumers with recipes and meal ideas to raise...

Walkers has backed the launch of a range of re-sealable 175g sharing packs with a new on-pack ‘Snap & Share’ promotion as part of its Uefa Champions League (UCL) sponsorship. Every promotional pack features the lower half of a football fan’s face. To enter, shoppers need to hold the pack up to their own face, take a selfie and share it on Twitter, Instagram or Facebook for a chance to win.

Walkers Champions League sharing pack promo

Walkers has backed the launch of a range of re-sealable 175g sharing packs with a new on-pack promotion as part of its Uefa Champions League (UCL) sponsorship. Every...

Budweiser, the Official Beer of The Emirates FA Cup, made good on its promise to recognise the loyalty and commitment of the fans which delivered the biggest upset in the Third Round of the tournament by giving Plymouth Argyle football fans thousands of free beers in recognition of their team’s fear in securing a draw at Liverpool FC’s home ground, Anfield and the fans’ dedication – many of them made a 580 mile round trip to cheer their team on.

Budweiser gives Plymouth Argyle fans free beer

Budweiser, the Official Beer of The Emirates FA Cup, made good on its promise to recognise the loyalty and commitment of the fans which delivered the biggest upset in...

Woolworths, the Australian retailer, is taking tennis fans at this year’s Australian Open Tennis Championships on a unique food journey through a multi-sensory brand experience.

Woolworths multi-sensory experience at Aussie Open

Woolworths, the Australian retailer, is taking tennis fans at this year’s Australian Open Tennis Championships on a unique food journey through a multi-sensory brand...

Australian oat-based breakfast drink Up&Go has signed up as the Official Breakfast Drink Partner of the Simply Health Great Run and Great Swim Series, in a major sponsorship deal which will see the product sampled to all participants in the events.

Up&Go samples at 2017 Simply Health Great Run/Great Swim Series

Australian oat-based breakfast drink Up&Go has signed up as the Official Breakfast Drink Partner of the Simply Health Great Run and Great Swim Series, in a major...

Budweiser is to reward the fans of the football team which achieves the greatest against-the-odds upset in the Third Round of the FA Cup this weekend with free beer, delivered by a helicopter with FA Cup winner David James on board.

Budweiser rewards The Emirates FA Cup underdogs

Budweiser is to reward the fans of the football team which achieves the greatest against-the-odds upset in the Third Round of the FA Cup this weekend with free beer,...

Monster Energy is running a UK promotion offering consumers the chance to win a trip to the Winter X Games extreme sports event in Aspen, Colorado, USA, in January 2017. Monster is a sponsor of the Winter X Games and also has a team which will be competing.

Monster Energy X Games US snowsports trip

Monster Energy is running a UK promotion offering consumers the chance to win a trip to the Winter X Games in Aspen, Colorado, USA, in January 2017. The X Games is an...

Müller Rice has announced an extended partnership with the US National Basketball Association (NBA) that sees the brand become an official marketing partner of the upcoming NBA Global Games London 2017. The dairy company will be running an on-pack promotion and a separate multimedia promotion as part of the deal.

Müller and NBA Global Games London 2017

Müller Rice has announced an extended partnership with the US National Basketball Association (NBA) that sees the brand become an official marketing partner of the...