Shaving brand Gillette is celebrating its partnership with the British & Irish Lions rugby team with a new film featuring international rugby player George North plus a promotion offering the chance to win an ‘ultimate’ trip to New Zealand to watch the Lions in action during their upcoming tour.
The film, ‘The Honest Player’ (which can be viewed on Gillette’s YouTube channel), features North and historic moments from previous Lions Tours and celebrates the importance of preparation and precision for men to be their best – a common value shared by both Gillette and the Lions, the brand says.
The film features the Gillette Fusion range, with five high-performance blades on the front for a close, comfortable shave and a precision trimmer on the back to help men shape their own style.
Gillette & Venus Brand Manager Matt Thomas says: “The sponsorship of the British & Irish Lions is something we’re very proud of. At Gillette, we aim to help men look, feel and be their best by preparing them for what lies ahead. The idea of preparation is synonymous to both Gillette and the famous rugby team, and this is something we wanted to portray in our film with George.”
Gillette will bring the partnership to life in all major retailers across the UK through a competition offering consumers the chance to win the ultimate trip to New Zealand to watch the Lions.
Gillette is owned by Procter & Gamble, which operates in around 70 countries worldwide. In addition to Gillette, the P&G portfolio includes Always, Ambi Pur, Ariel, Fairy, Febreze, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II and Vicks.