Tag: experiential, magazines, media, sampling, Sense, shopper, shopper marketing, The Economist
Economist ‘ugly fruit’ smoothies
The Economist newspaper has launched a new execution in its ‘Discomfort Food’ experiential strategy offering consumers free nutritious smoothies made from fruit and...
whynot! thinkpeople names Maria Sze MD
whynot! thinkpeople, part of The thinkpeople family, has appointed Maria Sze as its Managing Director. Sze joins from Haygarth where she was Head of Shopper and New...
Hive secures investment for expansion
Marketing technology company Hive, which creates smart packaging for major FMCG brands, has secured £2.5m in funds from private equity firm Encore Capital. Hive...
Citizenme lets people control data
Citizenme, a service which aims to put people back in control of their digital information, has announced the availability of its new mobile app which offers cash...
Make participation your ultimate goal
Rather than just looking to reach their target audience, brands should aim to get them more deeply involved, says Pete Davis at Get Me Media. If brands struggle with one...
Coupons save UK consumers £3.3bn says Valassis
UK shoppers saved £3.3bn over the last year by using coupons and vouchers, based on new consumer research released by Valassis Limited, the UK’s largest coupon and...
Cadbury ‘Wini Eggs’ for ParalympicsGB
Mondelez is partnering ParalympicsGB with an instant-win promotion on its Cadbury Mini Eggs offering 10 five night family trips to Rio. Consumers who buy a special 90g...
Space win Arla’s Starbucks RTD business
Creative agency Space has been appointed to work on the Starbucks’ Ready to Drink range, which is produced and sold across EMEA by Arla Foods. Space won the work...
Kopparberg Fruit Lager campaign
Kopparberg, the Swedish fruit cider brand, is supporting the roll-out of its new Fruit Lager product with a new heavy-weight marketing campaign including...
Toffifee first UK on pack promotion
Confectionery company Storck UK is launching its first UK on pack promotion for its Toffifee brand, offering the chance for consumers to win money off family adventures....
