Tag: alcohol, beer, Carling, competition, competitions, EURO 2016, Football, Kitbag.com, Molson Coors, on-pack, on-pack promotion, prize draw, prize draws, prize promotion, prize promotions, shopper, shopper marketing, sponsorship, sports sponsorship
Carling celebrates 2016 football summer
Molson Coors, one of the UK’s biggest brewers, has revealed Carling’s promotional plans in the lead up to 2016’s ‘summer of football’, centred around the Euro...
Heineken Light digital sampling in Ireland
Dutch-based global brewing giant Heineken is bringing its Heineken Light lower alcohol beer to Europe for the first time, with a launch in Ireland supported by on and...
Next Generation Loyalty
Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry Most loyalty programs were conceived decades ago and...
Volvic Juiced launches #smallvictories
Volvic Juiced, the UK’s no.1 juicy water brand, is launching its biggest ever brand campaign and innovation launch, including media partnerships, OOH, experiential,...
Online marketing’s missing link
David Tymm of i-movo argues that digital coupons and vouchers can be the final link that completes online promotional campaigns Like those wearing sandwich boards...
Nurishment 35th birthday prize promo
Nurishment Original, the nutritionally enriched milk drink, is celebrating its 35th birthday with its biggest-ever on-pack promotion, with the chance to win technology...
Butterkist ‘Kick for Cash’ prize promo
Butterkist popcorn is launching a new campaign called Kick for Cash, coinciding with the run up to the 2016 UEFA European Championships or Euro 2016, with an online...
Boots night-time hayfever Petal Party
Boots UK will be repeating its Petal Party activation next week to highlight the impact of night-time hayfever, with party goers showered with more than three million...
Foster's ‘Epic Experiences’ on-pack
Heineken has released a humorous new TV advert for Foster’s, ahead of an on-pack promotion hitting shelves from next week. Titled ‘Drycleaner’, the new advert...
TV deal means Richmond’s Got Talent
Kerry Food Group’s Richmond sausages brand has linked with TV show Britain’s Got Talent for a new £1.5m marketing campaign including an on-pack offer amplified...
