Tag: company news, confectionery, digital, experience prizes, Institute of Promotional Marketing, IPM, loyalty, loyalty programs, Mentos, MRM, on-pack, on-pack promotion, Perfetti Van Melle, rewards, shopper, shopper marketing, unique codes
MRM says yes Mentos
Marketing services experts Multi Resource Marketing (MRM) is working with the world’s second biggest selling candy brand, Mentos, on its Me&You on-pack loyalty...
Whole Earth brand creates peanut butter pop-up fondue bar
Whole Earth, the UK’s market-leading peanut butter brand, has created the first-ever peanut butter fondue bar in Shoreditch, London, which will be open to the public...
Heinz Pasta links with Play-Doh for daily prize on pack promotion
Heinz Pasta has partnered with Play-Doh for an on-pack promotion offering the chance to win one of 50 Play-Doh “Playful Pies” Playsets every day over an eight-week...
Kellogg Merlin ‘Adults Go Free’ promotion relaunches for 2018
Kellogg’s has announced that its exclusive ‘Grown-ups Go Free’ promotion with Merlin will return from January 2018, this time increasing the voucher value by 20%....
Once Upon A Time acquires brand activation/shopper agency Toucan
Integrated agency Once Upon A Time (OUAT) has today acquired brand activation and shopper marketing agency Toucan, for an undisclosed sum. Toucan has provided award...
Blackjack Promotions strengthens airport market research offering
Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has seen massive growth in demand for market research services...
Coca-Cola 2017 Christmas Truck Tour
Coca-Cola UK has announced that its Coca-Cola Christmas truck tour will kick off for 2017 in Glasgow on November 11th and will visit 42 stops nationwide during the...
Prize Promotions: The Gift That Keeps On Giving
For brands and agencies today, the opportunities offered by prize promotions and incentives are truly greater than ever before, says Chris Pearson of Element London...
tpf launches The Perfect LG TV Experience for LG Electronics
LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade...
Tiffany signature fragrance runs experiential at Heathrow T5
Tiffany is marking the launch of its new signature fragrance to the UK market with experiential activity in one of the busiest areas of Heathrow’s Terminal 5. The...
