Heinz Pasta has partnered with Play-Doh for an on-pack promotion offering the chance to win one of 50 Play-Doh “Playful Pies” Playsets every day over an eight-week period.
Kraft Heinz and Hasbro, owner of the Play-Doh brand, stress that both brands are long-time family favourites – Play-Doh was launched in 1956 while Heinz Pasta has been available for many decades.
The promotion will include limited edition labels featuring the Play-Doh brand and characters across all Kraft Heinz Pasta multipacks.
To enter the daily draw, consumers have to purchase a promotional product from and submit their details and an image of the receipt for the purchase at www.HeinzPlayDohPrizes.co.uk.
As well as running on Kraft Heinz multipack products, the campaign will be promoted across the Heinz UK website as well as Play-Doh and Kraft Heinz social channels, with the packs available on shelves up until December 17th.
The giveaway features on an assortment of Heinz multipacks, including the Heinz Hoops 4-pack and 3-pack, the Heinz Hoops No Added Sugar 4-pack and 3-pack, as well as the Heinz Spaghetti 4-pack.
Brook Aspden, Brand Manager for Heinz Pasta, comments: “This exciting partnership combines two brands that are already well-loved by UK families. Play-Doh is the perfect partner to help us deliver more smiles at mealtimes! We hope that the limited-edition packs will create great shelf stand-out appealing to the gatekeeper at point of purchase.”
Craig Wilkins, Marketing Director Hasbro UK & Ireland, adds: “We are thrilled to be teaming up with such an established brand as Heinz to give families the chance to enjoy both the creativity and nostalgia of two family favourites.”