Tag: brand activation, brand partnership, campaign, promotional marketing, shopper
Benefit Cosmetics and Deliveroo partner for the ‘Cake-Away’ experience
To celebrate the launch of the Boi-ing Cakeless Concealer, Benefit Cosmetics have partnered with Deliveroo to to offer make-up lovers the chance to try the new...
Mentos to ‘sweeten up’ the category with compliments
Mentos is investing £1.6m in its biggest campaign of the year. The new limited edition product aims to bring people together and inject a dose of innovation into the...
UK shoppers fighting back against online retailers who fail to deliver
UK consumers are fighting back against online retailers that fail to deliver, a new research report of what the UK public expects from retailers when shopping online,...
Rockstar energy drink gears up with Xbox for latest on-pack promotion
Rockstar Energy Drink and Xbox have unveiled plans to launch the largest fan-inspired gaming on-pack promotion to date in support of the upcoming Gears 5 release. The...
Swizzels launch new ‘Snap your Summer’ campaign
This week sees the launch of a new summer campaign for sweet manufacturers, Swizzels, supporting a range of Swizzels products, including Choos, Squashies, and variety...
Elevator meet passengers with Tayto activation
Golf’s most prestigious major, The Open Championship, returned to Northern Ireland for the first time in 68 years! With up to 250,000 fans expected to visit Portrush...
Brass cleans up with five award wins
Leeds-based full-service agency, Brass is celebrating after taking home five awards at the prestigious 2019 Institute of Promotional Marketing (IPM) Awards held at The...
Dame Joan Collins calls for mobile customers to ‘ditch and switch’ to Three
Three UK has teamed up with Hollywood icon Dame Joan Collins, calling for mobile customers to ‘ditch and switch’ their phone network, in a playful social media...
Energizer partners with Booking.com to offer consumer longer lasting holidays
Energizer, makers of the world’s longest lasting battery, is helping consumers make their holidays last longer by teaming up with Booking.com, one of the world’s...
Nike create inspiring personalised football posters for Women’s World Cup
UNIT9 and Nike build on the excitement surrounding the Women’s World Cup with an in-store activation and digital tool that lets fans create personalised posters of...
