This week sees the launch of a new summer campaign for sweet manufacturers, Swizzels, supporting a range of Swizzels products, including Choos, Squashies, and variety packs. The campaign launched via social and PR on 15th July, and features in store in August.
The ‘Snap your Summer’ campaign gives consumers the chance of winning a £5,000 holiday, supplied by On the Beach. There are also daily prizes of summer-themed Swizzels merchandise up for grabs throughout the promotion, including Drumstick lilo’s, Love Hearts Waters bottles, Refreshers beach towels and Love Hearts cups,
Using a ‘Snap, Share, Win’ mechanic, consumers simply need to upload a picture of themselves enjoying their summer with any Swizzels sweet to any social media channel using the hashtag #MySwizzelsSummer. Snap your Summer entries can also be uploaded to the brand website, swizzels.com
The campaign runs over the summer, from July to September and will be supported with social media, PR and in store activity.
Matt Ramsay, Managing Director at Activation, says: ‘With a campaign that touches many consumer touch points, from digital to the store, we have developed a real end-to-end activation for this activity, which should give Swizzels real stand out over the summer.’
Sarah-Louise Heslop, Marketing Manager at Swizzels Matlow, added: ‘with the summer holidays now in full swing, we set out to create a fun way for consumers to share their love for Swizzels sweets on their summer adventures – we’re excited to see what snaps we receive!’
The campaign was developed and managed by Swizzels and their agencies Activation, RMS PR and Considered Creative.