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Kodak has opened a pop-up shop in London’s Soho called The Kodakery, as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first smartphone which went on sale for the first time at the start of December.
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Kodak opens pop-up shop to launch Ektra Smartphone

Dec 16, 2016

Kodak has opened a pop-up shop in London’s Soho called The Kodakery, as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first...

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Former Girls Aloud singer Kimberley Walsh has launched Pampers latest ‘Amazing Babies’ UK campaign, with the brand partnering with UNICEF for the 11th consecutive year in the drive to eliminate Maternal and Newborn Tetanus (MNT) from the Third World countries where it is most common.
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Pampers, UNICEF 11th tetanus vaccine give-away

Dec 14, 2016

Former Girls Aloud singer Kimberley Walsh has launched Pampers’ latest ‘Amazing Babies’ UK campaign, with the brand partnering with UNICEF for the 11th consecutive...

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Cereal giant Kellogg will be adding a new range of ‘Stretch ‘n’ Sip’ collectable spoons as promotional items in special packs of Coco Pops, Rice Krispies, Frosties and Coco Pops Croc Prints. The new promotion kicks off in January 2017.
Newsshopper
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Kellogg adds collectible spoons for kids’ brands

Dec 14, 2016

Cereal giant Kellogg will be adding a new range of ‘Stretch ‘n’ Sip’ collectable spoons as promotional items in special packs of Coco Pops, Rice Krispies,...

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Xbox has installed a series of Christmas lights that form the first-ever game trailer consumers can actually walk through. The lights – installed in the shopping plaza in London’s Brunswick Centre – don’t feature traditional festive imagery. Instead, they tell a story about hordes of flesh-eating zombies, to promote the new Christmas-themed zombie game Dead Rising 4.
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Xbox launches zombie game trailer in Christmas lights

Dec 12, 2016

Xbox has installed a series of Christmas lights that form the first-ever game trailer consumers can actually walk through. The lights – installed in the shopping plaza...

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Supermarket loyalty is decreasing, according to the latest research: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%) shopping across two to three different stores. The number of shoppers loyal to just one supermarket has nearly halved since 2014, when it was 22%. The figures, from a new survey by Valassis Limited, the UK’s largest coupon and voucher services provider, reveal that there is even less loyalty during the festive season, particularly among female shoppers, with just 10% of women stating they would stay loyal to their main regular supermarket.
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Valassis: coupons grow in popularity as store loyalty falls

Dec 12, 2016

Supermarket loyalty is decreasing, according to the latest research from Valassis: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%)...

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The new Christmas TV ad from Anchor, featuring the ‘Hugglers’ animated brand characters ‘enjoying’ Christmas, has inspired a new on-pack promotion offering consumers the chance to win an annoying plush elephant toy. The TV ad features a baby Huggler being given the toy by granny; mum is then left to endure the resulting aural assault as her child repeatedly triggers the elephant’s trumpeting.
Newsshopper
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Anchor gives away ‘Annoying Elephants’ from TV ad

Nov 28, 2016

The new Christmas TV ad from Anchor, featuring the ‘Hugglers’ animated brand characters ‘enjoying’ Christmas, has inspired a new on-pack promotion offering...

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Bisto has launched ‘Open Door Sunday’, a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other. The initiative is part of Bisto’s Together Project to bring people together, and follows Bisto’s ‘Spare Chair Sunday’ campaign in 2015 which encouraged people to volunteer to invite a lonely older person for Sunday lunch.
Newsshopper
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Bisto launches ‘Open Door Sunday’ campaign

Nov 28, 2016

Bisto has launched ‘Open Door Sunday’, a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other. The initiative...

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Generation Z shoppers (those aged from 15 to 24) are shop-happy and digitally-savvy consumers who are open to being influenced by retailers – but they also have high expectations of them.
Newsshopper
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Retailers dismiss Gen Z shoppers at their peril!

Nov 22, 2016

Generation Z shoppers (those aged from 15 to 24) are shop-happy and digitally-savvy consumers who are open to being influenced by retailers – but they also have high...

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Sony Pictures Home Entertainment is partnering with four high profile brands, Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of Ghostbusters on DVD & Blu-ray on November 21st 2016. The partnership campaigns were put together and managed by Sony’s agency, Brand & Deliver.
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Sony Ghostbusters partnerships for retail launch

Nov 18, 2016

Sony Pictures Home Entertainment is partnering with four high profile brands, Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of...

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Market leading heartburn and indigestion brand Gaviscon has teamed up with culinary experts Great British Chefs to help consumers embrace the festive season and enjoy some delicious winter dishes.
DigitalNews
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Gaviscon in biggest-ever Xmas campaign

Nov 18, 2016

Market leading heartburn and indigestion brand Gaviscon has teamed up with culinary experts Great British Chefs to help consumers embrace the festive season and enjoy...

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