Tag: alcohol, competition, competitions, cricket, England and Wales Cricket Board, English, Foster's, Heineken, instant win, international, magic moments, on-pack, on-pack promotion, partnership, partnerships, prize draws, prize promotion, prize promotions, shopper, shopper marketing, sponsorship, sports, sports sponsorship
Foster’s Melbourne cricket match draw
UK consumers are being offered the chance to win a trip for four adults to watch a top Australian domestic cricket match at the famous Melbourne Cricket Ground, courtesy...
Blackjack creates #Wonderlust activation
Blackjack Promotions, a leader in retail-focused experiential marketing, has delivered a complete package for the launch activity of Michael Kors’ new perfume,...
Marketers: don’t fall into the Tinder trap
Brands need to prove they’re Mr. Right, rather than just another Tinder guy, or risk ruining their already fragile relationship with the increasingly sceptical...
Ready Brek partners Play-Doh
Ready Brek has teamed up with Play-Doh for a new on-pack promotion running until January 31st 2017, where consumers can get £5 off Play-Doh when spending £20 or more...
Nespresso, Clooney ‘wouldn’t change’
Nespresso, the pod coffee machine system from Nestle, has launched its latest campaign featuring Hollywood star, George Clooney, with a fully integrated campaign...
BBFB links with London Cocktail Week
Bacardi Brown-Forman Brands (BBFB) will be running a series of activities to mark this year’s London Cocktail Week, running from 3rd to 9th October 2016, with...
‘It’s Lunchtime’ adds #lunchercise push
The ‘It’s Lunchtime’ multi-brand experiential and promotional campaign kicked off for its third run at the end of September, this time with a social media campaign...
IMS Agency adds partnerships division
Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the appointment...
Manchester Trinidad & Tobago push
The Trinidad and Tobago Tourist Board (UK) is running an experiential campaign on Saturday 1st and Sunday 2nd October 2016 at Manchester’s Trafford Centre, to promote...
Leveraging the magic of prizes
Sep 27, 2016
Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. PROMOTIONAL FEATURE With clients often seeking to fulfil...