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Through a Commerce Lens: Predictions for 2022 and Beyond

Read what Bryan Gildenberg, SVP of Commerce at OCG, sees as the most important commerce technologies to emerge from this year’s CES show and the implications it...

Technology needs the human touch to keep retailers ahead of the game

Fiona Rayner, Head of Experiential & International Operations at Blackjack Promotions, shares how Duty Free can carefully combine humanity and technology to directly...

The importance of engaging with consumers emotionally in a data-driven age

Jo Curtis, Director ad Co-Founder of Jackanory, shares how brands can emotionally engage with consumers in this data driven age. There’s no doubt that more and more of...

Huawei brings the Northern Lights to London

Huawei, the global technology leader is bringing the Northern Lights to London. Overlooking the iconic Tower of London, the Aurora Borealis will be staged by immersive...

When it comes to implementing great brand experiences, whatever you do, don’t forget the human

Written by Paul Cope, Managing Director of the IPM in collaboration with Andrew Orr, Client Services Director, TRO, Helen Hanson, Founder and Creative Director, Hel’s...

Toyota enables customers to ‘see inside’ car with hybrid AR experience

Brandwidth, the digital agency which specialises in providing practical innovation, has announced the launch of a new augmented reality experience for Toyota GB, which...

Four Student Marketing trends to implement in 2019

BAM Student Marketing explores some of this year’s biggest student trends and how brands can tap into them to target the student audience.  Just when a business...

Virgin Holidays creates spa, VR rollercoaster and bar in new experience store

Virgin Holidays has once more revolutionised its retail experience by opening the first-ever travel agent to feature an operational spa. The brand new store in Milton...

Was 2018 the year retail embraced the ‘Internet of thinking’?

Katy Brown, Associate Planning Director at Haygarth Group, considers whether the rise of automated technologies last year has really changed the way we shop.  Automated...

Huawei opens its first experience store

Leading technology manufacturer Huawei has opened the doors to its inaugural retail experience in Warsaw. Entitled the ‘Huawei Experience Store,’ brand...