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dont forget the human

When it comes to implementing great brand experiences, whatever you do, don’t forget the human

Written by Paul Cope, Managing Director of the IPM in collaboration with Andrew Orr, Client Services Director, TRO, Helen Hanson, Founder and Creative Director, Hel’s...

toyota

Toyota enables customers to ‘see inside’ car with hybrid AR experience

Brandwidth, the digital agency which specialises in providing practical innovation, has announced the launch of a new augmented reality experience for Toyota GB, which...

bam opinion

Four Student Marketing trends to implement in 2019

BAM Student Marketing explores some of this year’s biggest student trends and how brands can tap into them to target the student audience.  Just when a business...

virgin holidays

Virgin Holidays creates spa, VR rollercoaster and bar in new experience store

Virgin Holidays has once more revolutionised its retail experience by opening the first-ever travel agent to feature an operational spa. The brand new store in Milton...

haygarth tech

Was 2018 the year retail embraced the ‘Internet of thinking’?

Katy Brown, Associate Planning Director at Haygarth Group, considers whether the rise of automated technologies last year has really changed the way we shop.  Automated...

huawei

Huawei opens its first experience store

Leading technology manufacturer Huawei has opened the doors to its inaugural retail experience in Warsaw. Entitled the ‘Huawei Experience Store,’ brand...

gekko

Consumers want ‘real people not robots’ from retailers

A study launched by Gekko titled ‘Service not Sci-fi’, reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it...

samsung

Sodexo’s Brand Loyalty Index reveals UK’s favourite and most used brands

Tech brands are still Britain’s favourites, but latest findings from Sodexo Engage shows that Britons may be falling out of love with their gadgets. The 2018 Brand...

LOUIS XIII

LOUIS XIII cognac presents its ‘Smart Decanter’

In February 2019, LOUIS XIII cognac will step into the future by integrating NFC technology into its ‘Smart Decanter’ to provide clients a seamless access to...

drager

Dräger embark on European roadshow

Following the success of its Middle East roadshow, global roadshow expert, Event Marketing Solutions (EMS) is embarking on a tour of Europe with international...