week 36

People can now ask Amazon Alexa & Google Assistant to “Send Me a Sample”

M&C Saatchi SHOP has launched a revolutionary voice platform on Amazon Alexa & Google Assistant, allowing users to request samples by simply saying “send me a sample.” The specific products asked for will then be delivered to their door, completely free.

Aiming to close the gap between offline brand comms – such as TV, print, and out-of-home advertising – and their digital call-to-action, consumers in the UK and USA can request a free product sample by simply asking.

In the UK, 10 per cent of households already own a voice-activated device – and by 2020, it is anticipated that this will rise to 48 per cent. Send Me a Sample aims to capitalise on this increasing popularity of voice-based technology.

Working on consumer requests, Send Me A Sample offers a more targeted delivery model, lowering sampling wastage by putting brands’ products directly in the hands of those who want to trial them. What’s more, delivering the product straight to their door ensures that the products are trialled in the most relevant context: in the consumer’s home.

The service also offers customers the chance to opt in for further offers and communications with the brand they are sampling – with brands able to then incentivise feedback through product offers and voucher codes.

Commenting on the launch, Will Glynn-Jones, Managing Director of M&C Saatchi SHOP said: “Product trial and sampling is a central part of the marketing strategy for so many brands – with over $9bn being spent on it by the US alone – and the industry has seen very little innovation over the past 20 years. Brands are still suffering from the same old issues: huge upfront costs, limited targeting, and significant wastage with the added restriction of delivering a product experience outside of the usage environment. Send Me A Sample aims to change this.”

“Brands can now use the platform to drive consumer led requests to trial their products for free. Send Me a Sample helps brands not just send products but also foster ongoing relationships with warm audiences. This offers far greater value than traditional sampling. But perhaps best of all, our service is 100% payment by results – clients only pay for samples requested and delivered, giving brands total control.”