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What does COVID-19 mean for In-Store Sampling?

The emergence of a worldwide pandemic has forced brands to re-imagine and conjure new ways to market their products to consumers. Traditional in-store product sampling...

Boost Drinks launches ‘Flavour Studio’ in Northern Ireland

Boost Drinks has launched a new ‘Flavour Studio’ campaign to promote their full energy range in Northern Ireland. Developed by Belfast-based promotional...

Hendrick’s Gin announce ‘ATM (Automated Transport to the Marvellous)’ experience

Hendrick’s Gin and creative agency, Space, announces the launch of their second portal in their curious experiential campaign to bring the super-premium gin’s...

YES! Snacks to host free blindfolded food experience

This March, Londoners will be given the opportunity to #LiveMoreYes with a free blindfolded food experience – based on research showing that, when the sense of...

Seedlip appoints Hel’s Angels for sampling campaign and training programme

Seedlip have been going from strength to strength and throughout 2019, Seedlip will continue to solve the dilemma of what-to-drink-when-you’re-not-drinking across the...

To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with the help of ‘food alchemists’ Bompas & Parr, at Kachette in Shoreditch from 11th to 13th October.

Tesco Finest celebrates 20th birthday with Bompas & Parr edible exhibition

To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with...

Green and Black’s launch sampling campaign to introduce new ‘Velvet Fruit’ chocolates

Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of...

Mugler drives influencers to in-store events in decorated taxis

Blue 449, MPL, Posterscope, and Taxi Media have rolled out a striking new campaign to launch Mugler‘s new Aura Mugler Perfume range that sees a fleet of specially...

WKD engages students with sampling at key events

This autumn, WKD, owned by SHS Drinks, is using its Student Team to build brand awareness, drive trial of recent NPD launches and engage with students on a day-to-day...

People can now ask Amazon Alexa & Google Assistant to “Send Me a Sample”

M&C Saatchi SHOP has launched a revolutionary voice platform on Amazon Alexa & Google Assistant, allowing users to request samples by simply saying “send...