Tag: Amaze One, competition, CRM, customer engagement, customer insights, customer relationship management, data, data analytics, industry, industry news, Occam, Response One, St Ives Group
St Ives launches new agency, Edit
International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power...
Clipper Teas sampling drive
Clipper Teas, the Fairtrade tea brand from Wessanen UK, is launching a three-tiered summer sampling campaign for its green tea range, designed to position the brand as...
Do good things come in small packages?
Jan 08, 2016
Natalie Betts of Response One looks at sampling in cosmetics COMMENT The cosmetics industry is based around selling little objects of desire, and its marketers are...