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Tag: direct marketing, experiential, funeral, funeral planning, taboo
SunLife campaign aims to break the taboo around funeral planning
Oct 17, 2018
SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans...
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Nation’s dogs get VIP treatment
Apr 03, 2017
A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be appearing at more...
Clipper Teas sampling drive
Jul 07, 2016
Clipper Teas, the Fairtrade tea brand from Wessanen UK, is launching a three-tiered summer sampling campaign for its green tea range, designed to position the brand as...
Case Study: Sparks hits the mark for M&S
Jun 24, 2016
Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised...
Have we seen the end of coalition loyalty programmes?
May 13, 2018
There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of RAPP UK When...