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sunlife

SunLife campaign aims to break the taboo around funeral planning

SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans...

There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of RAPP UK

Have we seen the end of coalition loyalty programmes?

There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of RAPP UK When...

A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners.

Nation’s dogs get VIP treatment

A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be appearing at more...

INFINITI, the luxury car maker, is surprising customers in London and the South East this Valentine’s Day with bouquets of flowers delivered to their door.

INFINITI Q60 surprises customers with roses on Valentine’s Day

INFINITI, the luxury car maker, is surprising customers in London and the South East this Valentine’s Day with bouquets of flowers delivered to their door. The gesture...

Fairtrade tea brand Clipper Teas is launching a summer sampling campaign for its green tea range, designed to position it as the “Queen of Greens

Clipper Teas sampling drive

Clipper Teas, the Fairtrade tea brand from Wessanen UK, is launching a three-tiered summer sampling campaign for its green tea range, designed to position the brand as...

M&S launched its ‘Sparks’ loyalty and store card in 2016, supported by extensive direct mail activity created and managed by The Lettershop Group (TLG).

Case Study: Sparks hits the mark for M&S

Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised...

The IPM has launched The COGS Awards 2016, the service partner recognition programme. The entry deadline is 12.00 midday on Monday July 11th 2016.

The IPM COGS Awards 2016 opens!

The IPM has launched The COGS Awards 2016, the recognition programme for service partners, and is encouraging members and non-members alike from service sectors such as...

Amaze One, the St Ives Group owned CRM agency based in London, Manchester and Bristol, has appointed Paul Kennedy as its new Data Strategy Director.

Amaze One appoints Data Strategy Director

Amaze One, the CRM agency based in London, Manchester and Bristol, has appointed Paul Kennedy as its new Data Strategy Director. Kennedy, the former Head of Consulting...

St Ives Group-owned CRM agency Amaze One has appointed Tom Rowland-Hill as Head of Business Development. He joins from RAPP.

Amaze One new Business Development Head

Amaze One, the CRM agency based in London, Manchester, Somerset and Bristol, has appointed Tom Rowland-Hill as Head of Business Development, following a strong year of...