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Ferrero’s Kinder confectionery brand is running a new retailer competition designed to drive consumers into store and to increase sales during Easter.

Kinder Joy retailer competition

Ferrero’s Kinder confectionery brand is running a new retailer competition designed to drive consumers into store and to increase sales during the key Easter sales...

Tetley is investing £10m in an integrated and shopper marketing campaign to change attitudes to tea, with a particular focus on the younger demographics.

Tetley £10m 2016 shopper campaign

Tetley is investing £10m in an integrated and shopper marketing campaign to change consumers’ attitudes to tea, with a particular focus on the younger demographics....

Mondelēz International is to run a trade promotion in Spring 2016 offering retailers stocking its Gooless Cadbury Creme Egg range the chance to win up to £250 in a ‘shelfie’ competition.

Cadbury Creme Egg trade ‘shelfie’ comp

Mondelēz International is to run a trade promotion in Spring 2016 offering retailers stocking its Gooless Cadbury Creme Egg range the chance to win up to £250 in a...

Valassis research finds 87% of 10 UK consumers will use a promotional offer when doing their Christmas grocery shopping this year.

Valassis: shoppers hungry for Xmas promos

Almost nine in 10 UK consumers will take advantage of a promotional offer when doing their Christmas grocery shopping this year, according to new research. A survey...

UK tea brand Tetley has introduced an attention-grabbing holographic version of brand character Gaffer, who is appearing in selected Cash & Carry and wholesalers.

Tetley unveils animated sales assistant

UK tea brand Tetley has introduced an attention-grabbing holographic version of brand character Gaffer, who is appearing in selected Cash & Carry and wholesalers....

The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2016 Call for Entries

IPM Awards 2016 opens

The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2016 Call for Entries, with an updated categories list aimed at showcasing and...

In the US, Levi Strauss & Co. has linked with Goodwill to help shoppers give unwanted clothing and footwear to the charity and also raise funds.

Levi Strauss US helps shoppers give back

In the US, Levi Strauss & Co. has linked with Goodwill to help shoppers give unwanted clothing and footwear to the charity and also raise funds. The clothing giant...

UK male fashion brand Turnbull & Asser has revived a promotion from the 1930s to help raise money for canine charity Dogs Trust this Christmas.

Turnbull & Asser raises cash for Dogs Trust

UK male fashion brand Turnbull & Asser has revived a promotion from the 1930s to help raise money for canine charity Dogs Trust this Christmas. Customers can now...

TCC is launching range of ‘Gordon Ramsay Gourmet’ kitchen products which retailers can use to reward shoppers when running in-store loyalty marketing campaigns.

TCC teams up with Gordon Ramsay

Retail marketing specialists TCC has signed an exclusive four year license agreement with WWRD Group to launch a range of ‘Gordon Ramsay Gourmet’ kitchen products,...

Shopping centre operators Bluewater has launched a new festive integrated campaign, “Christmas is here. Make it magical”

Bluewater: “Christmas is here. Make it magical”

Shopping centre operators Bluewater has launched a new festive integrated campaign, “Christmas is here. Make it magical”, including a TV ad, press, digital, social,...