Tag: Brandmovers, competition, competitions, data capture, digital, loyalty, marketing services, marketing services providers, on-pack, on-pack promotion, on-pack promotions, prize draw, prize draws, prize promotion, prize promotions, promotional marketing, promotions, receipt validation, retail, shopper, shopper marketing, unique codes
5 tips for using receipt validation in promotions
John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone’s talking about receipt validation...
Disappointing promotions damage shopper trust
Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust...
Brass develops insight offering with new hire
Brass, the Leeds-based integrated marketing agency, has expanded its insight offering with the appointment of Sam Bannister to the newly created role of Head of Insight....
Sense’s Economist campaign wins Grand Prix at IPM Awards 2017
LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies...
IPM Awards 2017 Gala Dinner tickets selling fast
Tickets are selling fast for the IPM Awards 2017 Gala Dinner on Wednesday, June 7 2017, the biggest event of the promotional marketing industry’s year, where the...
IPA Bellwether: marketers up budgets in 2017
UK marketers have revised their budgets up in the first three months of 2017, with significant growth recorded in internet and main media advertising categories,...
‘Content is King’ – or is it?
Content marketing and promotional marketing can work together, argues Tim Tsung of Grey Shopper Traditional advertising begins by delivering features, benefits, and a...
IPM graduation 2017
The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...
Four ways for brands to build trust with consumers
Research shows that the key to successful promotions is whether consumers trust a brand, argues Ben Craker of Fotorama PROMOTIONAL FEATURE Supermarkets these days are...
How to find the right promotional mechanic for your campaign
Sep 05, 2017
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...