Tag: awards, awards categories, brand activation, categories, IPM, IPM Awards, marketing, promotional marketing
IPM introduces three new categories for the Awards 2019
As part of the evolution of the IPM Awards, the IPM has announced the introduction of three new categories for 2019. The new categories have been carefully designed to...
Brick & mortar retail in decline, how should we respond?
Steve Berry, Managing Director at EMIRAT, explores how the promotional marketing industry can respond to the decline in brick & mortar retail and movement towards...
IPA Bellwether shows increase in promotional marketing spend in Q2 2018
The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...
Fulfilment house mda acquired by European logistics specialist Staci
Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first...
IPM Awards 2018 shortlist announced
The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition...
Customer data and promotional marketing – four areas to focus on
Jim Conning of Royal Mail Data Services (RMDS) provides some practical advice for how to use customer data in promotions, based on new research Accurate, comprehensive...
IPM names Paul Cope as MD
The Institute of Promotional Marketing (IPM), the UK trade body representing the promotional marketing industry, has announced the appointment of Paul Cope as its new...
New IPM Board members announced for 2018
The Institute of Promotional Marketing, the body which represents the promotional marketing industry in the UK, has welcomed three new members to its board of directors....
IPM 30 UNDER 30 2018 finalists announced
The IPM has announced the results of its IPM 30 Under 30 2018 search for emerging talent in the promotional marketing industry. The chosen candidates will now be...
How does Promotional Marketing fit into today’s marketing mix?
Jul 05, 2018
Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...