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Ingenuity and IPM

The IPM and Ingenuity partner to launch IPM Agency Referrals: Powered by Ingenuity

The IPM, the UK’s trade body for promotional marketing and brand activation, and new business consultancy Ingenuity today announced the launch of IPM Agency Referrals:...

Initials opinion (1)

Pricing – how time is no longer the essence

Richard Barrett, Managing Director at Initials tell us why companies should open up the conversation of pricing, and how businesses should look at pricing strategically...

ello

Vue Entertainment appoints ELLO Media to re-energise corporate products

Vue Entertainment has appointed ELLO Media, a marketing solutions company for UK businesses, to inject new life into its ‘Movie Money’ and ‘Vue Extra’ products...

Symingtons_team_shot (002)

Brass wins new campaign for Symington’s

Symington’s has chosen Brass following a competitive pitch to create its biggest ever promotional marketing and shopper campaign for its Naked Noodle brand. Naked...

Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first pan-European marketing logistics business for brands and retailers.

Fulfilment house mda acquired by European logistics specialist Staci

Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first...

technology, reward and motivation solutions

Ovation Incentives and GC Incentives announce strategic partnership

Ovation Incentives, the London-based technology-focused performance improvement agency, has signed a strategic marketing alliance with GC Incentive, a leading US...

When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product, according to new research. The independent study of 2,000 British adults, commissioned by 360 Insights, a global leader in ‘Software as a Service’ platforms for marketers

Promotions as important as quality for UK consumers buying white goods, research says

When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product, according to new...

Andrew Rae of incentives and rewards agency The Black Tomato Agency argues for the value of rolling out the red carpet to attract and retain key customers.

Prize Management: Reward to Retain

Andrew Rae of incentives, rewards and prize management company The Black Tomato Agency argues for the value of rolling out the red carpet to attract and retain key...

Promotional risk management consultancy Umbrella has appointed Nicola Christie as its new Client Services Director. Christie joins Umbrella from McCormick, the global leader in herbs and spices.

‘Spice girl’ joins Umbrella as Client Services Director

Promotional risk management consultancy Umbrella has appointed Nicola Christie as its new Client Services Director. Christie joins Umbrella from McCormick, the global...

Jonathan Grey, Founder and CEO of Ovation Incentives, the technology-led global rewards and recognition specialist, has been named as the new President of the Incentive Marketing Association Europe.

IMA Europe names Ovation Incentives CEO new President

Jonathan Grey, Founder and CEO of Ovation Incentives, the technology-led global rewards and recognition specialist, has been named as the new President of the Incentive...