Tag: B2B, partnership marketing, promotional marketing, rewards
Mongoose Promotions Becomes SPARK
Mission Group’s promotions and partnerships agency, Mongoose Promotions, today announced that they will rebrand to become SPARK Marketing Services Limited (SPARK)....
The IPM and Ingenuity partner to launch IPM Agency Referrals: Powered by Ingenuity
The IPM, the UK’s trade body for promotional marketing and brand activation, and new business consultancy Ingenuity today announced the launch of IPM Agency Referrals:...
Pricing – how time is no longer the essence
Richard Barrett, Managing Director at Initials tell us why companies should open up the conversation of pricing, and how businesses should look at pricing strategically...
Vue Entertainment appoints ELLO Media to re-energise corporate products
Vue Entertainment has appointed ELLO Media, a marketing solutions company for UK businesses, to inject new life into its ‘Movie Money’ and ‘Vue Extra’ products...
Brass wins new campaign for Symington’s
Symington’s has chosen Brass following a competitive pitch to create its biggest ever promotional marketing and shopper campaign for its Naked Noodle brand. Naked...
Fulfilment house mda acquired by European logistics specialist Staci
Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first...
Ovation Incentives and GC Incentives announce strategic partnership
Ovation Incentives, the London-based technology-focused performance improvement agency, has signed a strategic marketing alliance with GC Incentive, a leading US...
Promotions as important as quality for UK consumers buying white goods, research says
When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product, according to new...
‘Spice girl’ joins Umbrella as Client Services Director
Promotional risk management consultancy Umbrella has appointed Nicola Christie as its new Client Services Director. Christie joins Umbrella from McCormick, the global...
Prize Management: Reward to Retain
Jul 11, 2017
Andrew Rae of incentives, rewards and prize management company The Black Tomato Agency argues for the value of rolling out the red carpet to attract and retain key...