Category: White paper

Influencer Trends Report From Together Agency

Hold on to your hashtags because the world of influencer marketing is constantly growing and Together Agency are about to break it down for you, by looking at key...

How brands can support the LGBTQIA+ community for Pride – and beyond

Clare James, Chief Operating Officer at creative brand experience agency, N2O At N2O, we’re dedicated to helping brands build meaningful relationships with their...

‘Understanding Loyalty In Europe’ White Paper Launch By Mando

We are delighted to let you know that, on March 15th 2023, IPM member Mando is launching a new white paper with YouGov “Understanding Loyalty in Europe”. The first...

Rewards Matter Most

Mando-Connect’s latest research conducted with YouGov provides yet more evidence that Rewards are the number 1 factor for Brits to join Loyalty programmes. 60% are...

Mando-Connect Loyalty Event Celebrates Whitepaper Launch

Mando-Connect and Ogilvy hosted one of the first face-to-face loyalty events since 2019 to celebrate the launch of Mando-Connects latest whitepaper: ‘What the British...

A Nation Of Promotion Lovers; Two Thirds Of Brits Take Part In Promotions

In the face of great change in Brits’ lifestyles, new research from YouGov and partnerships and rewards agency Mando-Connect shows Britons’ affinity for promotions....

Exclusive Launch Of New Promotions Research

Following on from last months news, we are really excited to announce the exclusive launch of new promotions research from IPM member’s Mando-Connect and YouGov. We...

What The British Want From Promotions

Mando-Connect are excited to announce that they will soon be launching a new white paper “What the British want from Promotions”, developed with YouGov. Exploring...

Seven lessons for European Premium Brands looking to thrive during recession

Research released today (Thursday, 14th January 2021) from the EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications...

SHARED EXPERIENCE: HOW TO THRIVE IN A POST-PANDEMIC EXPERIENCE ECONOMY

Ahead of the pandemic, the shortcomings in the marketing industry’s narrow definition of experience, and the oversaturation of advertising and content online resulted...