White paper

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A Nation Of Promotion Lovers; Two Thirds Of Brits Take Part In Promotions

In the face of great change in Brits’ lifestyles, new research from YouGov and partnerships and rewards agency Mando-Connect shows Britons’ affinity for promotions....

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Exclusive Launch Of New Promotions Research

Following on from last months news, we are really excited to announce the exclusive launch of new promotions research from IPM member’s Mando-Connect and YouGov. We...

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What The British Want From Promotions

Mando-Connect are excited to announce that they will soon be launching a new white paper “What the British want from Promotions”, developed with YouGov. Exploring...

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Seven lessons for European Premium Brands looking to thrive during recession

Research released today (Thursday, 14th January 2021) from the EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications...

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SHARED EXPERIENCE: HOW TO THRIVE IN A POST-PANDEMIC EXPERIENCE ECONOMY

Ahead of the pandemic, the shortcomings in the marketing industry’s narrow definition of experience, and the oversaturation of advertising and content online resulted...

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A Ray of Hope for Event and Promo Staffing Agencies

London, UK (Friday, 14 August 2020): In July Liveforce published their Covid-19 Impact Report for the event and promo staffing industry. Revealing the truth behind the...

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Winning with Shoppers in ‘The New Normal’ ZEAL Creative explores how grocery brands can plan for ‘business as unusual’

August 2020, ZEAL Creative, the UK’s most effective brand activation agency, has issued a new white paper to support grocery brands to plan activation for the next...

Liveforce logo 17 JULY 2020

The True Impact of Covid-19 on the Event and Promo Staffing Industry

London, UK (Wednesday, 15 July 2020) — Revealing the truth behind the impact of Covid-19 in their benchmark report, Liveforce gives a voice to the event and promo...

The Park PR 18th JUNE 2020

The Future of Experiential Marketing

The Park has released a new report focusing on the future of experiential marketing – a technique for growing brands and proving what they’re about. Drawing on...

Blackhawk whitepaper 15 May 2020

NEW Whitepaper Release: The Generational Game

‘The Generational Game’ is the latest in a series of whitepapers Blackhawk Network has created to investigate to investigate current consumer trends, with the aim...