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Gift cards offer great flexibility in the range of promotions that can be created and the level of analytics that can be applied

Q&A with Steve Bradbery

Steve Bradbery, Vice President of International Product Solutions at global gift card provider SVS, answers questions on why gift cards should be a key part of any...

Highland Spring is running a £3m ‘Anywhere for Tennis’ campaign, including TV ads and an on-pack promotion to win tennis sets plus £750 in holiday vouchers.

Highland Spring ‘Anywhere for Tennis’

Highland Spring is running a £3m ‘Anywhere for Tennis’ campaign, including a TV ad and an on-pack promotion giving consumers the chance to win thousands of tennis...

Charity International Rescue Committee is partnering HBO's “Game of Thrones” and its stars for a campaign urging fans globally to donate to help refugees.

International Rescue Game of Thrones

Humanitarian relief organisation the International Rescue Committee is partnering US cable TV giant HBO and its hugely successful series “Game of Thrones” for a...

Molson Coors has announced a new partnership for its award-winning loyalty programme, iPint, with football management simulation game Football Manager.

Football Manager signs Carling iPint

Molson Coors, one of the UK’s biggest brewers, has announced a new partnership for its award-winning loyalty programme, iPint, with Football Manager, the best-selling...

Foster’s lager has signed a deal with the ECB to be the Official Lager of England Cricket. It will be Foster’s first sports sponsorship in a decade.

Foster’s Official Lager of England Cricket

Foster’s lager is to be the Official Lager of England Cricket, having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Foster’s...

British chocolate company Thorntons has launched an interactive chocolate factory to engage consumers during the busy Easter season.

Thorntons interactive chocolate factory

British chocolate company Thorntons has launched an interactive chocolate factory to engage consumers during the busy Easter season. The campaign, which uses CGI...

Frozen ready meal brand Hungry Joe’s is inviting consumers to choose the next new product in its “man-sized, seriously satisfying” range.

Hungry Joe’s ‘Vote for Your Favourite’

Frozen ready meal brand Hungry Joe’s is inviting consumers to choose the next new product in its “man-sized, seriously satisfying” range. Votes will be counted via...

Visa Europe is promoting its Rio Olympic Games sponsorship with its “Heart of the Olympian” campaign, plus promotions and activations.

Visa Europe celebrates Olympic link

Visa is promoting its sponsorship of the Rio Olympics with the “Heart of the Olympian” campaign, alongside a collection of promotions and activations that will...

Pringles is celebrating its 25th birthday with a promotion offering the chance to win tickets to an exclusive London live gig with singer Olly Murs in May.

Pringles 25th birthday Olly Murs gig

Pringles is celebrating its 25th birthday with a promotion offering the chance to win tickets to an exclusive live gig with singer Olly Murs in May. Guests will also be...

P&G has teamed up with Kimberly Wyatt to create a series of spring cleaning-inspired dance moves and is running dance-related competition with Magic Radio.

P&G and Kimberly Wyatt dance the house clean

P&G has teamed up with celebrity performer and TV presenter Kimberly Wyatt to create a series of spring cleaning-inspired dance moves for each room of the house, and...