P&G has teamed up with celebrity performer and TV presenter Kimberly Wyatt to create a series of spring cleaning-inspired dance moves for each room of the house, and is running a series of dance-related competitions with Magic Radio.
In association with P&G’s household brands Fairy, Flash, Viakal and Febreze, the campaign aims to inspire the nation to dance their way through dirt, grease and grime during the year’s spring clean. P&G’s Dance Your Place Clean with Kimberly Wyatt video can be viewed here: https://www.youtube.com/watch?v=hXskTvuQbDE
Mariella Mariotti, Surface Care Assistant Brand Manager at P&G UK & Ireland, says: “With the spring cleaning season now in full swing, we’re encouraging consumers to follow Kimberly’s easy dance moves to make household chores a more enjoyable task. We have conducted a study which reveals that Brits will go to great lengths to make cleaning more fun, and the spring cleaning-inspired dance moves do just that.”
All campaign images and videos featuring Kimberly Wyatt can be viewed on P&G’s online consumer platform www.supersavvyme.co.uk.
The campaign is supported by a Magic Radio competition to win a selection of music-themed prizes such as a seven night family Flamenco holiday to Madrid, tickets to a London West End musical or £150 in music vouchers. Consumers enter the competition via http://creative.bauermedia.co.uk/pg/.
There will be eight weekly draws with three names selected at random each week to win the three prizes – the holiday, the musical tickets and the vouchers.