Visa is promoting its sponsorship of the Rio Olympics with the “Heart of the Olympian” campaign, alongside a collection of promotions and activations that will offer Visa customers the opportunity to be at the heart of the Games of the XXXI Olympiad.
The “Heart of the Olympian” campaign is designed to drive awareness of Visa’s sponsorship and generate excitement ahead of the Games.
Visa has been the exclusive payment services sponsor and only card accepted at the Olympic Games since 1986.
The campaign centres on a film directed by Juan Cabral, following an athlete preparing to compete and depicting the journey he goes through in the build up to the ultimate moment; the competition.
A 90″ version of the film will be shown in participating cinemas in the UK. Versions will also run across a range of channels including Facebook, Twitter and YouTube, created especially for the campaign.
The athlete’s everyday life is interspersed with images of a beating heart, drawing parallels between the heart of an athlete and Visa. Visa is positioned as the beating heart of payments, always ready, always performing, whenever people need it.
Gary Twelvetree, Executive Director, Brand & Central Marketing at Visa Europe, says: “Visa’s dedication to the Olympic movement, National Olympic Committees and individual athletes has helped ensure the continued success of the Olympic Games. As an Olympic sponsor, Visa Europe can bring fans closer to the heart of the Games in Rio. Visa is the beating heart of payments – our system never stops and works whenever and wherever it’s needed. Just like the Olympians that will compete in the Games this summer, Visa is always on and ready to perform. This film is a celebration of that synergy.”
To watch the film click here: https://youtu.be/A5zFYqQWX54