Pringles is celebrating its 25th birthday with a promotion offering the chance to win tickets to an exclusive live gig with singer Olly Murs in May. Guests will also be able to meet Murs personally at the Pringles-branded live event, which will take place in London on May 19th.
The savoury snack brand is offering 50 pairs of tickets to the performance, one pair a day for 50 days. No purchase is necessary; UK consumers just have to visit www.partywithpringles.com or www.pringles.com and register their details to enter. Residents of the Republic of Ireland will also need to correctly answer a skill based question before they can enter.
Prize allocation is via ‘winning moments’, and the entrant who is first to submit their details on or after the randomly selected time will win that pair of tickets. Winners will be told instantly if they have won.
The prize also includes accommodation and travel to London.
The competition is being supported with a fully-integrated campaign including shopper, in-store, digital, radio and TV. Promotional videos featuring the singer will appear online on sites including Snapchat, Spotify and Facebook.
Wolf Brand Experience has been working with Pringles on the campaign.