Tag: competition, competitions, digital, Hive, IPM, loyalty, on-pack, on-pack promotion, prize draw, prize draws, prize promotion, prize promotions, shopper, shopper marketing, unique codes
Winning with the Internet of Packs
The Internet of Things is set to become a whole lot bigger as brand owners wake up to the possibilities offered by connected packaging, explains Jonathan Jackson of...
Kallo ‘Soup Scooter’ hits streets
Kallø, the organic food brand, has launched another burst of its successful ‘Kallø Soup Scooter’ influencer-led social campaign, created by Exposure Digital. The...
Baxter’s Deli Toppers #GetTopping
Baxters Food Group has launched a new digitally-led campaign, #GetTopping, for its new Deli Toppers range of street food inspired pickles. The campaign was developed by...
New Look new promotion
Leading fast-fashion retail brand New Look has launched its new Autumn/Winter 2016 promotional campaign online and across more than 600 retail stores in the UK and...
Win The Entertainer Xmas catalogue
The Entertainer, the fastest-growing high street multichannel toy retailer in the UK, is running a competition offering the chance to win one of everything listed in its...
Hovis toasts Trolls movie with promo
Hovis has linked up with Trolls, the latest film from DreamWorks Animation, for an on-pack promotion offering the chance to win a family holiday to Los Angeles, where...
Fridge Raiders ‘Snacker Hacker’ promo
Matthessons Fridge Raiders has launched a £1m campaign, ‘The Snacker Hacker’, which involves six of the world’s biggest YouTube gamers, with a combined follower...
Rockstar runs Gears of War prize promo
Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion. Running across one million cans of...
Foster’s Melbourne cricket match draw
UK consumers are being offered the chance to win a trip for four adults to watch a top Australian domestic cricket match at the famous Melbourne Cricket Ground, courtesy...
Nespresso, Clooney ‘wouldn’t change’
Nespresso, the pod coffee machine system from Nestle, has launched its latest campaign featuring Hollywood star, George Clooney, with a fully integrated campaign...
