Tag: B2B, business-to-business, comment, competition, competitions, holiday prize, incentives, NDL, premiums, prize draw, prize draws, prize management, prize promotion, prize promotions, promotional products, shopper marketing, sponsored feature
IMS Agency adds partnerships division
Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the appointment...
Manchester Trinidad & Tobago push
The Trinidad and Tobago Tourist Board (UK) is running an experiential campaign on Saturday 1st and Sunday 2nd October 2016 at Manchester’s Trafford Centre, to promote...
Sizzling Salsa win Doritos challenge!
Doritos’ latest flavour campaign in the UK, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In previous flavour campaigns, consumers have...
New campaign targets prize scams
Slam Prize Scams, a new consumer-facing campaign designed to highlight fraudulent competitions and prize draws, takes place over the week from 19th to 25th September...
Coors Light ‘Ice Cave’ party
Molson Coors has launched two linked Coors Light ice-themed promotions, fronted by Jean-Claude Van Damme. The latest offers consumers the chance to win...
Malibu biggest global NFC campaign
Malibu, the world’s no.1 coconut flavoured rum, has launched Internet of Things enabled bottles into Tesco in the UK on an exclusive basis. Consumers with smartphones...
Walkers TV ad, pop-up sandwich shop
Walkers, the number one savoury snacking brand in the UK, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp...
MySingleFriend partners David Brent
MySingleFriend, the dating site set up by TV property guru Sarah Beeny, has linked with Ricky Gervais’ new film, David Brent, Life on the Road, for a competition...
Cadbury Double Decker cash prize promo
Consumers and C-store operators can both win cash prizes in a new promotion from Cadbury Double Decker, part of the second phase of the chocolate brand’s ‘Obey Your...
Leveraging the magic of prizes
Sep 27, 2016
Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. PROMOTIONAL FEATURE With clients often seeking to fulfil...