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Heineken has launched an on-pack promotion for its Desperados tequila-flavoured beer which highlights the brand’s sponsorship of three of the biggest music events taking place across the country.

Desperados celebrates festival season 2017 with on-pack promotion

Heineken has launched an on-pack promotion for its Desperados tequila-flavoured beer which highlights the brand’s sponsorship of three of the biggest music events...

Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, has launched the second phase of its Flavour that Sings campaign with an event focusing on the superior taste of its everyday tea.

Clipper turns up volume with Flavour That Sings experiential

Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, has launched the second phase of its Flavour that Sings campaign with an experiential event focusing...

Lucozade Ribena Suntory is running an on-pack promo for its Lucozade Sports brand which offers consumers the chance to win more prizes the more active they are.

Lucozade Sport launches Move More Win More promo

Lucozade Ribena Suntory is running an on-pack promo for its Lucozade Sports brand which offers consumers the chance to win more prizes the more active they are,...

Cadbury’s latest on-pack promotion offers families the chance to adopt one of 20 cows and enter a draw to win a family farmyard weekend away to meet the animal.

Cadbury launches ‘Adopt a Cow’ promotion

Cadbury’s latest on-pack promotion offers families the chance to adopt one of 20 cows and enter a draw to win a family farmyard weekend away to meet the animal. The...

Doritos in the US has linked up with the new Marvel Studios' film, Guardians of the Galaxy Vol. 2, in a promotion which sees packs of the tortilla chip snack turned into music players that play the complete film soundtrack.

Doritos ‘Guardians of the Galaxy Vol. 2’ packs play music

Doritos in the US has linked up with the new Marvel Studios‘ film, Guardians of the Galaxy Vol. 2, in a promotion which sees packs of the tortilla chip snack...

To celebrate Mother’s Day in the US, KFC is giving away a free romance novella, ‘Tender Wings of Desire’, featuring founder (and now brand character) Colonel Harland Sanders as the love interest.

Col Sanders as romantic hero in KFC US Mother’s Day promo

To celebrate Mother’s Day in the US, KFC is giving away a free romance novella, ‘Tender Wings of Desire’, featuring founder (and now brand character) Colonel...

Martini, title sponsor of F1 racing team Williams, is partnering Airbnb to offer the chance to spend a night in the Williams Martini Racing garage at the Silverstone Circuit, the night before the 2017 Formula One Rolex British Grand Prix

Martini and Airbnb offer chance to spend a night in the Williams Martini Racing Garage

Martini, title sponsor of F1 racing team Williams, is partnering Airbnb to offer the chance to spend a night in the Williams Martini Racing garage at the Silverstone...

Mondelez International is launching an on-pack promotion for its Maynards Bassetts range which gives consumers the chance to win a ‘bonkers day out’, including a trip to the Wacky Sheep Race event in New Zealand.

Maynards Bassetts ‘Bonkers’ promo offers NZ trip

Mondelez International is launching an on-pack promotion for its Maynards Bassetts range which gives consumers the chance to win a ‘bonkers day out’, including a...

Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-­pack promotion offering shoppers the chance to win an ‘Ultimate VIP Miami Experience’, including a pool party and luxury yacht trip.

Rockstar teams up with Baywatch movie

Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-­pack promotion offering shoppers the chance...

Burton’s Biscuit Company has launched its biggest ever promotional marketing campaign for its Fish ‘n’ Chips savoury snack brand, with an on-pack prize promotion with a £1m prize fund.

Burton’s Fish ‘n’ Chips runs £1m ‘Join Our Fans’ push

Burton’s Biscuit Company has launched its biggest ever promotional marketing campaign for its Fish ‘n’ Chips savoury snack brand, with an on-pack prize promotion...