Procter & Gamble (P&G) is boosting consumer awareness of its Herbal Essences brand with a ‘Free Haircut’ promotion this summer. Running from now until October 31st, the initiative enables shoppers to claim a free haircut, including a wash and blow-dry, when they buy any two 400ml bottles of Herbal Essences shampoo or conditioner in one transaction.
All they need to do is upload their receipts online at www.herbalessences-freehaircut.co.uk within 14 days to receive a voucher to use at participating salons nationwide.
The initiative forms part of Herbal Essences’ new 360° support campaign which includes TV and print advertisements, PR, plus in-store, digital and social media activations. Designed to amplify the brand’s powerful scents messaging, the new advert will increase consumer awareness, whilst the standout POS material will ensure strong impact at point of purchase and drive trial.
Herbal Essences will run the free haircut promotion across its full 400ml portfolio including.
The offer is open to UK & Ireland residents aged 18 years and over.
Participants must purchase two 400ml bottles of Herbal Essences in the same transaction. They then have 14 days from purchase to visit www.herbalessences-freehaircut.co.uk to upload their proof of purchase and register for the promotion. Once registered, they will receive an email within 14 days containing a URL and unique code that will give them access to the listings of participating salons. They then have another 14 days in which to enter their unique code and postcode or county.
Once successfully logged in, they will be able to browse listings, choose their preferred salon and download and print a voucher. Once downloaded the voucher will be valid for 120 days.
Participants will need to call the number on the voucher to book an appointment for their free haircut, quoting ‘Herbal Essences Free Hair Cut Promotion’.
The promotion has been organised for P&G by TLC Marketing.