Reese’s personalises products at Selfridges for Christmas


American confectionery brand, Reese’s, is offering limited edition personalised products for Christmas in Selfridges.

Field Day have created special branded counters which have been installed at Selfridges branches, offering personalised Reese’s products while customers wait.

Utilising the biggest marketing trend of 2018, Reese’s are capitalising on personalisation to improve customer experience and build brand love.

Customers are able to purchase jars of Reese’s peanut butter spread and its Perfect Mix selection box and can add names of up to 12 letters for instant printing.

This personalisation is taking place at Reese’s counters at Selfridges stores in London, Birmingham, and Manchester Trafford Centre, as well as online, while stocks last.