Brand Culture, specialists in entertainment and lifestyle partnerships and promotions, have powered up their client Energizer’s 2020 Christmas promotional campaign.
Continuing with their long term international marketing strategy for Energizer, ‘Highly Commended’ at The Drum Marketing Awards this year, the promotion once again tapped into Energizer consumers’ passion for travel, offering them 10% off their next hotel stay with Hotels.com.
Building on the success of previous campaigns, the promotion has expanded to include over 40 markets across EMEA and APAC.
With Covid-19 having impacted consumer ability to get away, the Hotels.com offer should help fulfill pent up demand to enjoy a break, either as a staycation or abroad. Additionally, an extended promotional redemption period will help ensure Energizer consumers can enjoy the Longer Lasting holiday offer when they can travel again.
Scott White, CEO of Brand Culture adds: “It’s been a really collaborative effort across the agency and with Energizer to make this happen in so many markets. Whilst we do these large multi-market campaigns regularly, they don’t get any less complex, and with the pandemic thrown in to the mix, I’m particularly proud of how the account team has pulled together to make it happen.”