Tag: celebrity endorsement, EURO 2016, event marketing, experiential, Football, Google, Hyundai, media partnerships, partnership, partnership marketing, partnerships, sponsorship, sports, sports sponsorship, YouTube
Hyundai EURO 2016 gaming experience
Hyundai Motor is launching a one-of-a-kind ‘FanDome’ football gaming experience, played out by some of YouTube’s biggest influencers in front of a live crowd, as...
Partnership Marketing: the perfect blend
Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend In an ever-changing marketing...
The brands went in two by two… hurrah! hurrah!
Vicki Folly of Blackjack Promotions looks at the power of cross-brand retail promotions and shares tips on how to create the greatest impact. From Laurel and Hardy to...
Fruit Bowl, National Geographic Kids link
Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine to launch a new educational campaign which will run for nine months. The...
Rodda’s serves with the LTA
Rodda’s, the world’s leading producer of Cornish clotted cream, is serving up a sponsorship deal with the Lawn Tennis Association (LTA), which sees the brand...
Pork Farms Board Games challenge
Leading UK pork pie manufacturer, Pork Farms, has teamed up with the body behind Britain’s Micropub movement, the Micropub Association, to launch the National Board...
IPM Partnership Marketing Conference
The Institute of Promotional Marketing has joined with The Partnership Panel for a one day conference titled Partnership Marketing: Creating the Perfect Blend, bringing...
Sony’s Goosebumps secures UK partners
Brand & Deliver has created a UK brand partnership campaign to promote Sony Pictures’ American box office hit Goosebumps, starring Jack Black, in the run up to its...
Hotel Transylvania 2 recruits Fruittella, Cadbury Biscuits, River Island as partners
Hotel Transylvania 2, the Halloween animated comedy which opens on October 16th in the UK, has added Fruittella, Cadbury Biscuits and River Island as partners, joining...
