Spin to Win with Shell this Winter


Shell UK has launched Spin to Win, a brand-new reward campaign to give customers across the UK a much-needed boost of fun when visiting a Shell service station during the dreary winter months.

Spin to Win is an instant-win promotional campaign, designed and delivered by Mando-Connect in collaboration with fellow WPP agency Wunderman Thompson who concepted and developed the creative idea. The campaign aims to drive new sign-ups to the award-winning Shell Go+ rewards programme, whilst delighting existing members with Shell’s own take on the much-loved spin the wheel mechanic.

Live now, the 10-week campaign will run until 10th March, with over 1,000 participating Shell service stations injected with gameshow pizazz and unmissable Spin to Win creative, developed by Wunderman Thompson and HRG. Members are encouraged to spend more than £20 to play the Spin to Win scratch card game – with every spin being a win!

Millions of prizes are up for grabs each day – from family staycations with Forest Holidays, fitness trackers from Fitbit and vouchers from Waitrose, John Lewis and Halfords, to free movie rentals with CHILI, free fuel for a year from Shell, and much more.

Mando-Connect (the brand partnerships and reward specialist arm of Mando) delivered the promotional strategy and prize pool utilizing their strong relationships with well-known brand partners to build a suite of premium and highly desirable prizes – speaking to the fact that *86% of Shell customers look to own good quality products and 87% stating the importance of family time.

(*Source: YouGov Profiles. As part of strategy and insights phase)

Spin to Win has also been brought to life in digital channels through a dedicated microsite created by promotional solution experts Codestring. Customers will be directed to shell.co.uk/spintowin where they have the chance to spin the wheel to instantly reveal an amazing prize.

Charlie Hills, Managing Director and Head of Strategy at Mando-Connect remarked, “It’s been an absolute delight working with one of our dream clients in Shell. The quickly assembled WPP cross-agency team working with Wunderman-Thompson has delivered something that we are all super proud to stand behind, pulling on Mando’s expertise in promotional risk and strategy, as well as our partnership rewards know-how to deliver a stand-out promotion, particularly given the current climate. I can’t wait to see this rolled out across every Shell service station!”

Linda Gomersall, Payment and Loyalty Operations manager at Shell commented that “We are excited to share our new Spin To Win campaign with our customers.  2020 has been such a difficult year, so we thought we would to go into 2021 brightening up our customers’ visits with a fun game to play and some exciting prizes to win.”

Paul Snoxell, UK Creative Director at Wunderman Thompson said, “It’s fair to say that right now our most exciting trips out of the house are to destinations such as the supermarket or a petrol station. So, let’s make it fun. The idea draws on the iconic game show mechanic we all know and love, but with Spin to Win, you can’t lose. Hopefully, in some way, this helps beat those January blues and puts a smile on faces.”

About Mando-Connect

Mando-Connect is a multi-award winning Smart Brand Partnerships and Rewards Agency, devoted to producing brilliant data-fuelled partnerships that drive results across the UK, Europe and the globe. We specialise in loyalty and promotions.

For more information, see www.mando-connect.co.uk and follow us on LinkedIn, Twitter, Instagram.

About Wunderman Thompson

At Wunderman Thompson, we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

For more informationplease visit us at www.wundermanthompson.com/uk and follow our social channels via Twitter, Facebook, LinkedIn, and Instagram.