Tag: celebrity endorsement, dairy industry, digital displays, digital Out of Home, DOOH, experiential, food, FrieslandCampina, non-alcoholic drinks, OOH, Optiwell, Out of Home, railway stations, sampling, Sense, shopper, shopper marketing, soft drinks
Optiwell Waterloo Station domination
London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell. The activity involves the takeover of...
innocent drinks sampling roadshow
innocent drinks is encouraging UK consumers to give themselves a nutritional lift to help stave off the winter blues and boost vitamin and mineral levels by taking its...
Brand Belief brings back ‘Better Breakfast’
Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday. Brand Belief, which specialises in multi-brand,...
Innocent Drinks appoints Sense
Following a competitive pitch process, leading smoothie and juice brand Innocent Drinks has brought on board marketing agency Sense to work across a wide range of...
