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Taco Bell is targeting younger consumers with a new mobile game, Explore, that encourages people to live the brand slogan ‘Live Mas’ on social media.

Taco Bell US gamified loyalty app

Taco Bell is targeting younger ‘Millennial’ consumers with a new mobile game, Explore, that encourages people to exemplify the brand slogan ‘Live Mas’ on social...

St Ives Group-owned CRM agency Amaze One has appointed Tom Rowland-Hill as Head of Business Development. He joins from RAPP.

Amaze One new Business Development Head

Amaze One, the CRM agency based in London, Manchester, Somerset and Bristol, has appointed Tom Rowland-Hill as Head of Business Development, following a strong year of...

Global loyalty solutions group Snipp Interactive has appointed Mark Spicer as Director Loyalty Solutions. Based in London, Spicer will report to Adam Doran, Managing Director for Snipp Interactive UK.

Snipp recruits loyalty expert Spicer

Global loyalty solutions group Snipp Interactive has appointed Mark Spicer as Director, Loyalty Solutions. Based in London, Spicer will report to Adam Doran, Managing...

Digital, relationship and promotional agency group RAPP has appointed Chris Freeland as UK Chief Executive Officer, effective January 2016.

RAPP UK names Freeland UK CEO

Digital, relationship and promotional agency group RAPP has appointed Chris Freeland as UK Chief Executive Officer, effective January 2016. Freeland was previously Joint...

TCC is launching range of ‘Gordon Ramsay Gourmet’ kitchen products which retailers can use to reward shoppers when running in-store loyalty marketing campaigns.

TCC teams up with Gordon Ramsay

Retail marketing specialists TCC has signed an exclusive four year license agreement with WWRD Group to launch a range of ‘Gordon Ramsay Gourmet’ kitchen products,...

TCC, a global leader in retail loyalty campaigns, has appointed Perry Valkenburg as new CEO of the company

TCC announces new CEO

TCC, a global leader in retail loyalty campaigns, has appointed Perry Valkenburg as new CEO of the company. Valkenburg joins from advertising agency TBWA, where he has...