Tag: acquisitions, Blackhawk Network, channel marketing, company news, customer engagement, customer relationship management, employee communications, employee engagement, gift cards, Grass Roots, incentive & motivation, international, loyalty, loyalty programs, payment solutions, prepaid, staff motivation, vouchers, WPP
Grass Roots acquired by Blackhawk
Leading employee and customer engagement solutions company Grass Roots is being bought by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company...
Loyalty schemes: what’s the point?
Ben Pask from Rare explores some of the findings of a new survey into retailer loyalty schemes revealed by a consumer new survey Last year it was revealed that the UK...
IPM COGS Awards 2016 nominations
The Institute of Promotional Marketing (IPM) has revealed the companies which have made it to the shortlist of its prestigious annual awards program for the best...
Love2shop adds to B2B team
Corporate gift card and voucher provider Love2shop Business Services has launched a new team dedicated to the delivery of comprehensive, account managed, customer and...
Case Study: Sparks hits the mark for M&S
Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised...
Citizenme lets people control data
Citizenme, a service which aims to put people back in control of their digital information, has announced the availability of its new mobile app which offers cash...
The IPM COGS Awards 2016 opens!
The IPM has launched The COGS Awards 2016, the recognition programme for service partners, and is encouraging members and non-members alike from service sectors such as...
Online marketing’s missing link
David Tymm of i-movo argues that digital coupons and vouchers can be the final link that completes online promotional campaigns Like those wearing sandwich boards...
Football Manager signs Carling iPint
Molson Coors, one of the UK’s biggest brewers, has announced a new partnership for its award-winning loyalty programme, iPint, with Football Manager, the best-selling...
Retaining customers is a priority
Jul 26, 2016
Christian Hausammann of Snipp Interactive looks at how brands invest time and money in customer acquisition but neglect to invest in customer retention. A significant...