Tag: 1980s, character licensing, customer engagement, drink, fast food, food, games, international, licensing, loyalty, loyalty programmes, loyalty programs, McDonald’s, nostalgia, partnership, partnership marketing, partnerships, QSR, quick serve retail, restaurant, retail, retro, Rubik's Cube, shopper, shopper engagement, shopper marketing, Smiley Company, The Marketing Store, toys
McDonald’s to offer Rubik’s Cube toys with Happy Meals internationally
McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal...
IPM COGS Awards 2018 now open for entries!
The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...
Yakult celebrates ‘The Science of You’ with new on-pack promotion
Yakult is giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a on-pack promotional campaign created to celebrate...
Have we seen the end of coalition loyalty programmes?
There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of RAPP UK When...
Russian retailer Azbuka Vkusa runs football stars Top Trumps loyalty scheme
Upmarket Russian supermarket operator, Azbuka Vkusa, has launched a retailer loyalty scheme offering customers the chance to collect World Football Stars 2018-themed Top...
Wickes launches Wickes Trips guaranteed reward scheme
Trade and consumer DIY store chain Wickes has reintroduced its ‘Buy now, do it later’ campaign, and is backing it with a new initiative, Wickes Trips, which...
Consumers still like on-pack promotions, but want extra convenience digital brings
On-pack promotions are still an important part of the marketing mix despite the rise of online shopping, with new research finding that most consumers (66%) said...
Shoppercentric research: in tough times, consumers favour loyalty cards
Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store...
Marriott Rewards leverages Super Bowl LII with 3,000,000 points giveaway
The Marriott Rewards loyalty programme ran a 3,000,000 points giveaway in the UK at the end of January, to demonstrate that it offers much more in addition to hotel...
Plucking Geese to get Golden Eggs
Jun 26, 2018
Newspapers are the fastest-moving consumer goods industry of them all. David Tymm of i-movo explores what brand owners can learn from how they drive loyalty and turn...