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lego clothing

LEGO creates shoppable AR experience on Snapchat

KABOOKI, the company behind the LEGO Wear license, recently launched a limited edition clothing collection for adults. To promote the new clothing line, We Are Social...

lego

LEGO celebrates The LEGO Movie 2 by inviting the public to create a giant model

To celebrate the release of The LEGO Movie 2: The Second Part, The LEGO Stores in UK and Germany are taking Emmet, ‘the hero of Bricksburg,’ and main...

Week 50

LEGO unveils immersive family experience showcasing 60 years of creativity

This weekend (8th/9th December), LEGO Group will let families step into a world of brick-built Christmas wonder at the ‘LEGO Imaginarium’ – a unique space...

Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen on-screen before a film into the foyer, maximising exposure to the target audience.

Lego, Primesight take ‘gold spot’ ads into cinema foyer

Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen...

Rather than just looking to reach their target audience, brands should aim to get them more deeply involved, says Pete Davis at Get Me Media.

Make participation your ultimate goal

Rather than just looking to reach their target audience, brands should aim to get them more deeply involved, says Pete Davis at Get Me Media. If brands struggle with one...