Tag: campaign of the month, campaign of the week, Christmas, experiential marketing, Lego, rebuild the world, savoy hotel
The LEGO Group unveils the Twelve Rebuilds of Christmas at famous London hotel
Creativity has been brought to life in brick-form at The Savoy after The LEGO Group unveiled the Twelve Rebuilds of Christmas. A rewrite of The Twelve Days of...
LEGO creates shoppable AR experience on Snapchat
KABOOKI, the company behind the LEGO Wear license, recently launched a limited edition clothing collection for adults. To promote the new clothing line, We Are Social...
LEGO celebrates The LEGO Movie 2 by inviting the public to create a giant model
To celebrate the release of The LEGO Movie 2: The Second Part, The LEGO Stores in UK and Germany are taking Emmet, ‘the hero of Bricksburg,’ and main...
LEGO unveils immersive family experience showcasing 60 years of creativity
This weekend (8th/9th December), LEGO Group will let families step into a world of brick-built Christmas wonder at the ‘LEGO Imaginarium’ – a unique space...
Lego, Primesight take ‘gold spot’ ads into cinema foyer
Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen...
Make participation your ultimate goal
Rather than just looking to reach their target audience, brands should aim to get them more deeply involved, says Pete Davis at Get Me Media. If brands struggle with one...
