Shopping centre operators Bluewater has launched a new festive integrated campaign, “Christmas is here. Make it magical”, including a TV ad, press, digital, social, radio, outdoor, point of sale and in-mall media.
The TV campaign launched last week and features a wide-eyed six-year old girl and a CGI incarnation of one of Bluewater’s iconic illuminated reindeer, who appear annually at Bluewater to signify the start of Christmas for thousands of visitors.
The activity, which was put together for Bluewater by creative agency 23red, highlights the yuletide festivities available at the retail and leisure destination this year.
The creative idea encourages consumers to leave their world-weary adult lives behind and to see Christmas through the eyes of a child once again, embracing the magic of Bluewater during the festive period.
David Wilkinson, Head of Marketing at Bluewater, says: “Christmas is such a magical time at Bluewater and the giant reindeer have become iconic symbols in recent years. We’re expecting over 27 million visitors this season and we hope that each one feels a sense of joy as they see the ads and begin their own festive traditions.”