Virtual Reality headset company Oculus has kicked off ‘Rift and Touch’, a retail brand experience taking place at shopping centres across the UK. The tour started at the Intu Trafford Centre until November 7th 2016, then moved on to Westfield Stratford City, followed by the Bull Ring, Birmingham through November and into early December.
Global brand experience agency Jack Morton Worldwide is working in partnership with Oculus to create the campaign, which allows people to get their first glimpse of VR with an immersive Rift experience. The tour is part of a broader retail activation campaign which includes demo activity and window design within flagship John Lewis stores, Dixons Carphone Group and GAME outlets. Jack Morton also partnered with Oculus to help create this part of the activation.
The 10 to 15 minute immersive experience will allow people to get a taste of Oculus Rift and Oculus Touch, through a choice of awe-inspiring adventures, from scaling a mountain in the Himalaya, to casting spells against an evil opponent.
Tom McQuillin, Channel Marketing Lead Europe, Oculus, says: “We’re excited to launch ‘Rift and Touch’, and to share with people across the UK the opportunity to experience a world of entertainment like they’ve never before seen.”
Adam Azor, SVP Digital and Integrated Marketing, Jack Morton Worldwide commented: “VR is the game-changer for the entertainment industry, and Oculus is at the fore. So we’re delighted to work in partnership with Oculus to create and launch this extraordinary immersive experience.”
Information about booking for the experience can be found here: https://live.oculus.com/event/uk-tour