Tag: character licensing, cinema, cinema advertising, digital, digital Out of Home, DOOH, film, film partnership, film partnerships, films, intellectual property, Lego, leisure, marketing to children, marketing to families, OOH, Out of Home, Primesight, toys
Lego, Primesight take ‘gold spot’ ads into cinema foyer
Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen...
IMS Agency adds partnerships division
Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the appointment...
Brand & Deliver puts Carmoody on board
Ros Carmoody has been promoted to Partnerships Director at creative marketing agency Brand & Deliver, and also joins the Executive Board. In her new role, Carmoody...
