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Following a full public consultation, the Committee of Advertising Practice (CAP) has today announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or soft drink products in children’s media.

CAP changes HFSS food and drink ad and promo rules

Following a full public consultation, the Committee of Advertising Practice – CAP – has today announced tough new rules banning the advertising of high fat, salt or...

The Institute of Promotional Marketing has officially launched the call for entries for its 2017 awards programme with the publication on its website of the IPM Awards 2017 Handbook.

IPM Awards 2017 entry now open!

The Institute of Promotional Marketing has officially launched the call for entries for its 2017 awards programme with the publication on its website of the IPM Awards...

This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25 trophies, followed by the Czech Republic with 18, Belgium with 16, and Italy and United Kingdom, both with 11.

UK wins 11 IMC European Awards

This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25...

IPM 30 Under 30 2017 winners announced

The IPM has announced the results of its IPM 30 Under 30 2017 search for emerging talent in the promotional marketing industry. Carey Trevill, Managing Director of the...

How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution to Effectiveness Week at the beginning of November 2016.

IPM Experiential Effectiveness event

How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution...

The Advertising Standards Authority (ASA) has published independent research into consumers’ understanding of broadband speed claims made in ads.

ASA researches broadband speed claims

The Advertising Standards Authority (ASA) has published independent research into consumers’ understanding of broadband speed claims made in ads. The ASA commissioned...

With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion

Achieving effectiveness

With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion Effectiveness is described as...

IPM 30 Under 30 2017

The IPM’s 30 Under 30 program recognises the promotional marketing industry’s next generation of leaders whose creativity, knowledge and drive are vital to the...

The Institute of Promotional Marketing (IPM) has revealed the shortlist for the COGS 2016 awards program for the best UK marketing services providers.

IPM COGS Awards 2016 nominations

The Institute of Promotional Marketing (IPM) has revealed the companies which have made it to the shortlist of its prestigious annual awards program for the best...

The United Kingdom has the most shortlisted entries in this year’s IMC European Awards for Integrated Marketing Communications, with 16 campaigns getting through to the finals. This picture shows one of the UK campaigns, TRO's Nissan Innovation Station.

UK leads European IMC Awards pack

The United Kingdom has the most shortlisted entries in this year’s IMC European Awards for Integrated Marketing Communications, with 16 campaigns getting through to...