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Tag: cause-related marketing, Coca-Cola, comment, diversity, eco issues, environmental, gender issues, gender stereotyping, green, green issues, Heineken, issues based marketing, McDonald’s, opinion, Sense
Smirnoff and Spotify let users ‘equalize’ their playlists
Mar 12, 2018
Diageo-owned global vodka brand Smirnoff is working with music streaming platform Spotify to promote equality for women musicians around the world through the launch of...
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Room for one more on the brandwagon?
Jul 11, 2018
Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Ciara Garratt of global...