Tag: Brand Belief, brand partnerships, coupons, experiential, food, money off next purchase, multi-brand activity, partnership, partnerships, retail, roadshow, roadshows, sampling, savoury snacks, shopper marketing, social media, supermarkets
‘It’s Lunchtime’ adds #lunchercise push
The ‘It’s Lunchtime’ multi-brand experiential and promotional campaign kicked off for its third run at the end of September, this time with a social media campaign...
Sizzling Salsa win Doritos challenge!
Doritos’ latest flavour campaign in the UK, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In previous flavour campaigns, consumers have...
Branston injects fun into lunch boxes
Branston is making back to school lunches special by helping parents decorate their kids’ sandwich bags with witty cartoon illustrations. Branston’s “Bags of...
Walkers TV ad, pop-up sandwich shop
Walkers, the number one savoury snacking brand in the UK, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp...
Heinz, Global radio #CanSong campaign
Kraft Heinz aims to drive consumer engagement and remind shoppers of the special role the brand plays in mealtimes with the launch of a £4m marketing campaign including...
Cadbury Double Decker cash prize promo
Consumers and C-store operators can both win cash prizes in a new promotion from Cadbury Double Decker, part of the second phase of the chocolate brand’s ‘Obey Your...
Nutella gets personal and creative
Ferrero is launching a new recipe hub for its Nutella sweet spread brand and will then be bringing back the extremely successful Nutella personalisation campaign for a...
Haywards puts ‘Lad’ into salad
Haywards, Britain’s best-selling pickled vegetable brand, is set to launch a new campaign to target millennial males. The ‘Lad in Salad’ campaign is digitally led...
Walkers, Heinz sandwich-inspired crisps
Walkers and Heinz have linked up for the latest on-pack promotion, “Go Barmy for a Sarnie”, from the UK’s leading savoury snack brand. Walkers has released six new...
Ginsters win EFL tickets and tenners
Food company Ginsters has signed a new three year deal with the English Football League, and is kicking off the relationship with an on-pack promotion offering consumers...
