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Leading sports nutrition brand, Maximuscle, saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the brand’s stand included a sampling bar featuring an array of new products, free giveaways, fitness challenges and appearances by leading sports and fitness personalities.

Maximuscle ‘Make Gains’ at BodyPower Expo

Leading sports nutrition brand Maximuscle saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first...

Creative technology and innovation agency CURB has appointed Adam Azor as Managing Director. Azor (right of picture) joins CURB from Jack Morton Worldwide where he was Senior Vice President, Integrated and Digital Marketing. Prior to Jack Morton he was Head of Brand Experience at creative agency BMB.

CURB names Adam Azor as Managing Director

Creative technology and innovation agency CURB has appointed Adam Azor as Managing Director. Azor (right of picture) joins CURB from Jack Morton Worldwide where he was...

The Royal Horticultural Society (RHS) has commissioned full-service event production and brand experience agency, Event Concept | Veevers Carter to deliver an ambitious experiential activation within the Great Pavilion at the RHS Chelsea Flower Show 2017.

RHS Chelsea Flower Show 2017 to feature major experiential activation

The Royal Horticultural Society (RHS) has commissioned full-service event production and brand experience agency, Event Concept | Veevers Carter to deliver an ambitious...

Doritos in the US has linked up with the new Marvel Studios' film, Guardians of the Galaxy Vol. 2, in a promotion which sees packs of the tortilla chip snack turned into music players that play the complete film soundtrack.

Doritos ‘Guardians of the Galaxy Vol. 2’ packs play music

Doritos in the US has linked up with the new Marvel Studios‘ film, Guardians of the Galaxy Vol. 2, in a promotion which sees packs of the tortilla chip snack...

The recently-opened New York office of UK marketing agency Sense has run its first campaign, with the April launch in New York of experiential campaign #feedingthefuture for The Economist.

Sense US launches with Economist’s #feedingthefuture

The recently-opened New York office of UK marketing agency Sense has run its first campaign, with the April launch in New York of experiential campaign #feedingthefuture...

McVitie’s has been running a four-week experiential tour focusing on major cities and events, sampling its sharing snack, McVitie’s Digestives Nibbles. The activity supported the snack brand’s TV advertising campaign.

McVitie’s Nibbles creates sharing moments across the UK

McVitie’s has been running a four-week experiential tour focusing on major cities and events, sampling its sharing snack, McVitie’s Digestives Nibbles. The activity...

The UK’s best-selling thin and crispy frozen pizza brand, Dr. Oetker Ristorante, booked out the First Class carriage on First Great Western’s 15.36 service from London Paddington to Cheltenham Spa on Wednesday April 26 and created a Silver Service pizzeria experience for 32 lucky travellers.

Train passengers get own on-board pizzeria

The UK’s best-selling thin and crispy frozen pizza brand, Dr. Oetker Ristorante, booked out the First Class carriage on First Great Western’s 15.36 service from...

TRO and Fuse, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Cardiff, June 2017.

Nissan appoints TRO and Fuse to UEFA Champions League Fan Experience activation

TRO and Fuse, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the...

Nurishment is launching a new campaign designed to raise awareness of the vitamin-enhanced milk brand among students and young adults.

Nurishment launches #CanDo campaign

Nurishment is launching a new campaign designed to raise awareness of the vitamin-enhanced milk brand among students and young adults. Launching last week with an...

The UK’s No. 1 frozen pizza brand, Chicago Town, has just given residents of the UK’s most remote community, the Scottish village of Inverie on the Knoydart Peninsula, “the ultimate takeaway taste” in a stunt which saw a crate containing a fully-stocked freezer cabinet packed full of Chicago Town’s ‘The Takeaway’ pizza flown in by helicopter and landed in a local field.

Chicago Town delivers ‘takeaway’ to UK’s remotest village

The UK’s No. 1 frozen pizza brand, Chicago Town, has just given residents of the UK’s most remote community, the Scottish village of Inverie on the Knoydart...