Tag: experiential, food, Glorious Soups, mindfulness, pop-up, virtual reality, VR
GLORIOUS Soups opens world’s first ‘wellness shed’ VR pop-up in London
GLORIOUS! Soups has launched what it is calling the world’s first ‘wellness shed’, complete with a unique virtual reality (VR) mindfulness experience that involves...
Agency Independent Events runs spooky Halloween for shopping centres
Independent Events, a multi-award winning experiential agency based in the North East of England, has been appointed by two new clients to create events this Halloween....
Biggest ever Halloween campaign from Fanta
Coca-Cola European Partners (CCEP) has launched its biggest-ever Halloween campaign for Fanta, including exclusively designed packaging, smaller 150ml can multipacks, an...
Five in-store demo tips every brand should know in the run up to Xmas
Helen Braybrook, staffing director at experiential agency Closer, provides some timely advice for brands seeking to connect with Christmas shoppers It’s that time of...
IPM recruits brands and agencies to create a measurement model for experiential marketing
The Institute of Promotional Marketing has launched a major year-long project, the Experiential Marketing Framework, to create an industry-agreed effectiveness model for...
Galaxy Note8 Takes Over London Waterloo
Samsung has been supporting the launch of the Galaxy Note8 with experiential and Out-of-Home take-overs of key locations in some of the world’s busiest cities,...
Peroni Nastro Azzurro brings ‘Infused with Italy’ campaign to London pop-up
Peroni Nastro Azzuro is putting its rich Italian heritage centre-stage in a social media and influencer content-based campaign developed for the beer brand by integrated...
VOXI Chooses Seed to Establish Brand Awareness Amongst UK Students
VOXI, which positions itself as the UK’s first dedicated youth mobile phone offering, has launched a student ambassador programme to establish brand awareness among...
DFDS Seaways promotes Amsterdam mini cruises with clog tour
DFDS Seaways is promoting its Newcastle-Amsterdam mini-cruise breaks this Autumn with Dutch-themed experiential activity and the chance to win a mini-cruise. The...
How can automation software and staffing apps benefit the promo industry?
Oct 20, 2017
The events and experiential industries can benefit from specialist apps, says Greg Lusk of Liveforce. SPONSORED COMMENT The role of technology should be to make our...