Burger King UK is to give away free Whopper sandwiches to the first 500 customers who turn up at its Leicester Square branch in Central London this Saturday night dressed as a clown, in a pre-Halloween stunt.
BK says the Scary Clown Night stunt is to mark the fact that clowns are the third most sought after Halloween costume of 2017. The promotion will run between 7.00pm and 3.00am on the evening of Saturday October 28th and morning of Sunday October 29th. Halloween falls on October 31st.
The campaign will launch on social media and will include a ‘very scary’ video, directed by award-winning filmmaker Rodrigo Cortés – known for movies like `Buried´ starring Ryan Reynolds and `Red Lights´ starring Robert De Niro and Cillian Murphy. The creative agency behind the campaign is LOLA MullenLowe, Madrid.
Renato Rossi, Head of Marketing for Burger King UK, says: “The Burger King brand is known for welcoming all customers and putting the crown on everyone’s head. This Halloween, come like a clown to eat like a king!”