Independent Events, a multi-award winning experiential agency based in the North East of England, has been appointed by two new clients to create events this Halloween.
Two destination shopping centres, Dalton Park near Newcastle and Captain Cook Square in Middlesbrough, have commissioned IE to deliver Halloween shows and activities for families.
Dalton Park will have a weekend of pumpkin fun on October 28th and 29th, with prizes for the best costume, lantern making workshops and a pumpkin parade featuring dancers, jugglers and stilt walkers.
There will also be a pumpkin trail in aid of the Sick Children’s Trust.
Captain Cook Square in Middlesbrough will feature a life size spooky pirate ship, with IE working on behalf of marketing agency Bewonder to deliver a family event to remember.
The ship will be there on Friday 27th and Saturday 28th October with activities including story-telling and workshops for all the family.
Danae Abadom, co-director of IE, says: “It is great to see these shopping centres really thinking about their customers experiences and pulling out all the stops to make a visit into really good memories. Halloween is becoming bigger in the UK every year, and the best way to draw customers is to have an experience that people will talk about, and look forward to for next year. Experiential marketing is all about people, and interaction. Building memories that stay with people and create a loyal following.”
IE, which is coming up to its 10th birthday, works with companies such as BooHoo, Famous Grouse, Kerry Foods, DFDS and Nissan. Other clients include shopping centres across the UK, RoadRespect and many councils across the UK.